Some exposure for the brand today on ‘The Price is Right’. This game show dating back to 1972 (or 1956 in its first incarnation) finally yielded a truly remarkable prize: A brand new Saab 9-3.
Read more about this over at mlive.com
Thanks to David for the tip.
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Great price, would love to win it haha
Lucky young woman!
Also, a great way to get Saab in front of American TV viewers.
Better than Dennis James giving away a Vega.
I wonder how many people were watching this and said to themselves “WOW, I didn’t know Saab was still around” and really liked what they saw.
Most excellent idea.