CBS: Saab 9-3 the main prize on ‘The Price is Right’

Some exposure for the brand today on ‘The Price is Right’. This game show dating back to 1972 (or 1956 in its first incarnation) finally yielded a truly remarkable prize: A brand new Saab 9-3.

Read more about this over at

Thanks to David for the tip.

Notify of

Great price, would love to win it haha

Curvin ORielly

Lucky young woman!

Curvin ORielly

Also, a great way to get Saab in front of American TV viewers.


Better than Dennis James giving away a Vega.


I wonder how many people were watching this and said to themselves “WOW, I didn’t know Saab was still around” and really liked what they saw.

Most excellent idea.

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.