It’s been a freakishly busy two days in New York, but exciting for Saab no less. For those who haven’t experienced a major auto show, rest assured it’s a media circus and the press have been coming non-stop to see and report on Saab. Of course there’s only one journalist whose opinion you actually care about, and that would be the one and only Swade. This is the first time I’ve met him and I have to say, he’s just as warm, intelligent, and plugged-in to Saab as anyone could ever be. It’s a great honor, and I hope to see much more of him when he’s here. We spoke briefly with Gunnar Heinrich, the producer of automobilesdeluxe.tv, who’s got a huge soft spot for Saab and was really impressed by the PhoeniX in person.
In fact I’ve seen hundreds of reporters come and marvel in awe at the new PhoeniX. Let me just say, seeing it in person changes things completely. It isn’t polarizing, it’s mesmerizing.
Every angle, every bulge, even every color choice, is dead on sexy. If Saab was lacking anything in the design department it was heat so to speak, the PhoeniX brings it.
I’m not going to post hundreds of pictures of the cars, though please post in comments any particular detail shots you might like. I’m happy to report on any nook or cranny of a car you can think up.
Instead for now I’ll show you general atmospherics to show just how premium a spot Saab has landed at the show. Saab has a great spot.
As you can see, we’re neighbors with Audi…
Jaguar also had a beautiful grey XKE on display, I took extra pictures for my dad since he collects them.
And finally here’s the beautiful 9-5SC, sadly without the North American hatch, but still beautiful. The US dealers who got to see it all came away telling me how they’re going to order tons of them. Swade and I noticed that BMW is shifting from Joy back to Ultimate Driving Machines. Smart move.
I spoke with a few executives, and with Jason and his fellow designer Andreas Andersson. They just finished designing the wheels for the new 9-3, and there are 7 to choose from (no 20″ yet but Jason’s surely pushing for a light, aero option). If one thing is clear it’s that Jason is the only designer who I’d trust with introducing new DNA to new Saabs. I’ll have much more to report tomorrow, videos to post, and many more details.l Much, much more coverage is coming tomorrow, when you’ll see Saab’s live press conference at 10:30AM EST (16:30 CET). Check the site tomorrow when we’ll have a live post up at the top of the page with a link to our UStream Channel.
Update from Carl-Henrik: If you have any questions to the Saab staff that Jeff might run into during the show – post them here!