Last week, Saab sponsored the 20th annual Aspen Shortsfest, which attracts an audience of over 30,000 guests annually, from local residents to Hollywood A-listers. All movies are under 40 minutes, and many go on to win Oscars in the category. The mountain west market, as CJ can tell you, could be a huge source of sales for the 9-4x. It’s great to see Saab going after this area aggressively (and better to see that there’s still good Spring skiing on Little Nell behind the 9-4x 😉 ). Saab uploaded a picture of the 9-4x on the streets of Aspen to their Facebook wall, and you can see their “Think Independently” video booth after the break.
And you get to watch a short interactive touchscreen experience about the 9-4x. We’re working on getting a copy of it, hopefully Saab will put a demonstration vid of it up on Youtube soon or even better, make an app out of it.
Additionally, a reminder that Saab UK is sponsoring the Nomad pop-up cinema this summer. Both are great events, and hopefully they get the message out that Saab is alive in well in one of their core markets– smart people who enjoy good films.
These are all good promotions for Saab, and we’re wondering if in comments you might be able to suggest some more. Think under $100K, high exposure, and tied to Saab’s core markets. Like a concert tour sponsorship, tv-show plugs, or a pop-up store in New York, Boston, or LA. Think creatively– or independently as Saab PR would say.