18th May, 2011
Saab Sales Stay in the Fast Lane
• Saab’s UK sales continues to accelerate in an industry that is down by 8.5%
• Year-to-date sales now up 77.7 per cent v 2010
• Saab confirmed as UK’s fastest-growing premium brand
Saab sales continue to build strong momentum, with the number of cars sold in April more than double the volume sold for the same month last year. This impressive uplift reinforces Saab’s position as the fast-growing premium car brand in the UK market.
Sales last month totalled 489 units, a 101 per cent increase compared to the same month last year. For the first four months of the year, total sales are now 77.7 per cent ahead of 2010, showing an even greater gain than the 73.5 per cent rise posted for the first quarter.
Saab sales have now increased in each of the last nine months compared to the previous year and total year-to-date sales of 2,866 units has enabled to Saab to raise its share of the UK premium car segment.
A major driving force behind the brand’s sales success is the Saab 9-3 model range with 1.9-litre twin-turbo diesel manual engines delivering ultra-low CO2 emissions of just 119 g/km. In terms of CO2 per unit of horsepower, the 180 hp variants offer a level of efficiency that is class-leading. Like the rest of the Saab line-up, these models are now backed by the launch of a highly competitive range of retail and business finance options and rising residual values.
The new 9-5 Saloon is also contributing as it provides an attractive, alternative choice for customers in the larger, mid-size premium segment. It too is benefiting from Saab’s new finance offers, particularly in the corporate business sector.
An enhanced MY12 9-3 range enters showrooms this month offering more efficient petrol engines with direct injection, variable valve timing and twin-scroll turbo charging. Saab is also celebrating the 25th anniversary of the launch of its iconic Convertible model this month, and later this year, the product portfolio will be expanded by the launch of the much-awaited Saab 9-5 Sport Wagon and the mid-size 9-4X crossover, taking the brand into a new market segment.
“With new products coming on stream backed by competitive finance packages, and a strong and loyal dealer network in place, we are in great shape to continue the growth of Saab in the UK,” says Saab Great Britain Managing Director Charles Toosey.