Attention please! Nah, this is Not news. 😉
It Is a reflection on the media and some of it´s auto and financial journalists.
At first I was going with a total rant about one journalist in particular that I feel often tend to drift to “Saab hatred” named Håkan Matson of Dagens Industri. But I wont do a full article about him.
I´ll give Håkan that he is sometimes right in his assessments and actually writes something worth pondering about at times. But at the same time he is sooo happy whenever given the chance to give his very biased and negative views on a Saab model. As an example his extremely distasteful report from the NYIAS some years ago when the 9-7X made it´s debut and on live television tried to make Fords Head of Design at the moment agree with him that the 9-7X was a crap car and was truly ugly. Of course he was told that “:-No I think it´s a great looking car and wish Saab all the best”. No matter that Håkan was right in a couple of things… The size of engines and engineering of the car was not true to Saabs philosophy of building cars… he still stood there heaving dirt on the Swedish industry.
Most newspapers and online magazines have their obligation to fill towards their owners. It being to maximize profit. Saying otherwise would be lying.
All through the Sale of Saab Automobile and through this first year of ownership under Spyker, speculations of the death of Saab have come and gone. Sometimes, we as enthusiasts may be hard on the media, but fact is… We have to. We owe it to the Saab staff, ourselves, dealers and of course Saab Automobile.
Media themselves often say that they are not prejudice towards Saab and only do their work in reporting facts. That we the enthusiasts do not understand that they are only doing their jobs in telling the truth.
Question: Is calling the so called “Expert” Ferdinand “The Dude” Düdenhoffer in times of happiness amongst Saab staff, community, dealers etc called a way of “only telling the truth”.
One word to you journalists: Gezz
What journalists do not understand when it comes to the anger towards some of them is that we Never hear anything Positive from them regarding Saab. Oh sure there are tidbits like:- “The 9-3TTiD is great..” but then they hammer down on an plethora of negatives like “Old construction”, “Fleet sales are bad” etc that make buyers weary about buying what they could instead call “Superb value for money and construction is bulletproof”.
They repeat themselves with mindless blabber about the products and company like “It´s basically a Vauxhall Vectra”, “Perennial loss-making”. Some of them even fell for the quick fix in repeating Minister of Enterprise Maud Olofssons words about “The risk of taxpayers money”. Something they as well as we understand is complete and utter bullocks…. All for the sake of selling their papers.
Some or maybe many journalist (You know who you are) out there are gems and has mostly stayed away from the rant and instead focused on product and the Future for Saab and how much Saab actually has done and Do contribute to technical advancements, design, safety, tax payments etc and how that makes up for gains for both the driver of a Saab, other companies in the automotive sector, universities, taxpayers… well everyone. Even for Minister of Enterprise, Maud Olofsson
So journalists with a penchant for the “dramatic”.. Dig into real Facts about Saab like what actually happened to Saabs money during the GM years. (That would be a wake up moment for many) Write about what Would have been lost in case Saab had actually failed. Be truthful and honest. You know, that Might make you feel happy and sell copies of your papers on the basis of facts of truth.
And for the love of G.. Please stop saying the steering wheel in the 9-5 is an Opel wheel. It is Saab design and Opel, Chevy etc should be so happy to be able to use it… like so many other Saab designs and inovations.
A last bit of info to all journalist and us here:
Saab Will survive AND thrive. SAAB UP!
(No I do not need to attend an anger management class 🙂 )
Ps. I Will stay clear from the rant regarding journalism from now on as I´m more of a product and story telling kinda guy. Next article will be what it´s all about.. namely product.. 9-5 and 9-3X test-drive in Beautiful Umeå, Sweden together with great friend and SU commenter “Rostnes” Ds.
And need I say:- Please behave in comments 😀