49 thoughts on “Saab Production-Restart Press Conference Video”

  1. I am a bit confused – when will MY12 start. i know it should go after summer brake (which as i understand will be shorter), but since news about SC went on production it feels it should come quicker for sedan also. When MY12 for 9-4x be started? Are there any changes? When will it be possible to custom order it in Europe? When MY12 9-5 sedan and 9-4x configurators will be online, at least on swedish site?

    • Hi,
      I think you are confused because there is no clear answer to that.
      For the 9-3 My 12 has already begun as the Giffin is the MY 12. The 9-5 SC is MY from the beginning, thus today has started the production of the MY 12, otoh the production of the 9-5 Sedan MY 12 will start after the summer brake, but I don’t think that you can order a MY 11 now, as the production capacity till the summer brake is already fully booked 🙂 🙂
      Regarding the 9-4x, it is not easy to say, but I presume that the production of MY 12 will also start after the summer brake (August).

      • Red, I think you’re right. The 2012 production has started for everything now but the 9-4X. The 9-4X is completely sold out to dealers now which is great and there should soon be lots of stock for the US. The only down side is that for Canada, we will be getting 2012 models. I believe production for 2011 is almost complete for the 9-4X and from what I understood, it was going to be a short break before starting the 2012 model. I will update when I hear more about when order dates can start here for the 9-4X. The most important thing out of today though, is that production is moving again.

      • I can not order any saab now :\ dealers are still not working, do not have prices, and they have no idea about model years on phone so i must be sure myself. I see no point of producing MY11 sedan if wagon is 12 already.

  2. In a nutshell: Over a weekend, VM sold 1300 cars, paid in advance, and put forward a deal for the buyer-the biggest car distributor in the biggest car market in the world-to become a shareholder of the selling company, while its factory is idled because suppliers have halted deliveries due to non payment. Not bad for a weekend’s work!

  3. On a bit off topic note, in the background in the factory, where’s the guy on the bicycle going? VM has taken huge personal criticism in the past weeks/months and as No 9 put it:

    VM sold 1300 cars, paid in advance, and put forward a deal for the buyer-the biggest car distributor in the biggest car market in the world-to become a shareholder of the selling company, while its factory is idled

    Don’t see how this man deserves anything but praise. I know a lot of dealers and sales people have been frustrated as well as customers and fans alike, but all this man has been doing and living for is to save the company…. Well done VM.

  4. Just brilliant work of Victor, people I know who in the past has been sceptic about him has even changed their minds about him. Nobody else on the planet would have pulled this off. I´m almost counting on him to achieve the impossible time after time.

  5. I agree … an amazing accomplishment.

    The major challenge in building volume is convincing prospective buyers that Saab has a future.

    Now with financing from Pang Da, the opportunity for significant incremental volume in China, along with the potential of additional financing from Mr. Antonov, the future has brightened considerably.

    The product line is fantastic, price points are in line, dealer networks are sufficient … it is now time to invest in telling the story of Saab’s rebirth and future viability as the automobile market continues to recover.

  6. I have to disagree on that for Canada. The difference is just to big with the USA, our neighbours. With our currency now actually stronger than the green bill, the difference is unjustifiable. I’m sure Jason will point out, rightly, that there are good rebates available but as there is no advertising and little showroom traffic, who will know? Having no leasing program is also a very big drawback. IAC, I don’t want to spoil a very very cheerful day, even though we are experiencing the same weather as Trht.
    Griffen up

    • No 9,
      Not sure if you are in the business or not, but you are right, with little advertising out there right now it has been left up to the dealer to get the word out. Our incentives are actually incredible right now and better then that of the GM era fire sales. Right now on a 2011 9-5 you can get a $6500 delivery credit that comes off the top “MSRP” of the car and combine that with 0.00% financing. This is not some 7-9yr old body styled car, it’s the brand new 2011 Saab 9-5 that doesn’t compare at all to the old one (they’re from different planets) and the programs are awesome for finance. All that being said, of coarse the one thing that hurts us is the lack of a real lease program. We can lease, but the finance is almost the same payment. Leasing is not so much Saabs fault but the fault of low residuals which makes no sense as resale values on pre-owned Saabs are great. I constantly myself update our website http://www.springmans.com and our facebook page to show changes in finance programs and get the word out there as well as, I would think that I am one of the most frequent Sales Managers in Canada to post on this site. We don’t do a lot of print ads because we’ve never seen a real return on that but we do have a TV spot on Global. Manufacturer ads Nationally would be great, but until then we will keep plugging away the way we have been and people have already taken notice, even if we’re not selling a ton of new Saabs, we are selling lots of pre owned and doing a lot of service work and body work. Regardless of all of that, I am thrilled to see the factory running again today and can’t wait for our two 9-3 Independence models roll in.

        • Jason,
          I show that they have five 9-5’s in stock, if they are showing none on the lot now that would be great that they’d sold that many…… unless what your saying is that you’ve only seen them on the lot and not off the lot?? Different story then.

      • I am thrilled to see the factory running again today and can’t wait for our two 9-3 Independence models roll in.

        Agreed! I am almost to the point of going to Sweden and paddling the dang boat back myself! 🙂

    • No 9, you have to remember though that this is not just a Saab problem when it comes to pricing and our dollar. Mercedes E-Class on the US website says starting at $49400 US and on the Canadian site it says starting at $62500 CDN. The problem is across the board and doesn’t seem to matter what brand you compare.

      • I’m «happy» to hear that but I’m sure that for the time being it’s easier to sell the E class than the 9-5 at those very similar MSRP, although we all know the 9-5 is fully equipped and comes with a generous rebate whereas the Merc has a long list of option$.

        • In fairness though, don’t know about where you live, but I don’t see a lot of E Class Mercedes out here. I see tons of the C-Class and the smaller Mercedes. Like how you spell option$, because we all know that at Mercedes, option$ cost losts of $$$$$$

          • I’m in Québec City and travel a bit. While E class Mercs are far from being common, they are not that rare. How many are sold in Canada?

          • No 9, hard to tell how many E class Mercedes were sold because for 2010 they lumped them together with the S class sales for a total of 3400 units in Canada. None of this really matters though because we all know Mercedes would sell more then the Saab, they have not had to deal with what we have and the manufacturer advertises like crazy and in Canada and I’m sure the US, they have pretty decent lease deals. I’ve driven lots of Mercedes and the only thing to me that Mercedes has over us is the fact that it’s a status car that says, I have more money then you. Option to option the Saab 9-5 would be the winner to me and still have a price advantage. Mercedes is the status car and Saab to me is the “I love to drive car” or “the fun to drive car”. Drive the Saab and tell me I’m wrong.

        • No 9, you are lucky you don’t live in Australia. The Aussie dollar is higher than both the US and Canadian (about US$1.07 and CDN$1.04). Take a look at what we would have to pay.

          • Yes, I am fully aware of that. It’s just that being so close to the US, the comparison is easy. To make matters worst, average revenue in the USA is far superior to Canada’s.

  7. It is truly heart warmin g to see the production being started again. Pang Da can become a great partner for the future and the Chinese love exclusive western brands (especially with an interesting (hi-)story and image) and willing to pay for that exclusivity.
    I was at Dragon Gate, an hour+ drive north of Stockholm – now maybe there was a meaning for that. That my wife believes in GyuanYin is just a cool coincidence.
    Maybe Mr. Pang should go and have a look… The chinese food was good and authentic!

  8. A ver happy day however…. A company the size of Saab should not run out of money – if it happens again heads should roll. Great news that the parts suppliers have been paid and the production is now running but Saab now needs to settle all supplier bills. Lets hope they can get back to reality quickly.

  9. I must admit that I went through a “moment’s panic” this week, reading here and there all sorts of more or less false rumours…

    Feel better now, even still a bit worry, because all can not be settled now of course… Nevertheless, going on giving positive news about Saab and hoping all the best.

    Pang Da CEO has impressed me in a positive way. This sounds very reassuring, especially the meeting with chinese ambassador, Victor Muller, Pang Da CEO and… Mrs Olofsson.

    I hope we are going to talk again more about products from now on – I hope – a little more about the 9-3 Griffin which is still very good value for european customer.

  10. JasonPowell

    Drive the Saab and tell me I’m wrong.

    I am convinced you are right Jason. The only reason I stop myself from test-driving the 9-5 is that it would be hard for me to resist buying one (a SC) and that is NOT in our financial planning at the moment. Besides, we want a smaller car so we are good candidates for the next 9-3.

    • Drive the Saab and tell me I’m wrong was more meant in comparison to the Mercedes and taking price points into account. How long are you willing to wait though for the next 9-3? The 9-3’s that are out right now are proven cars and a lot of fun to drive, unless you already have a 9-3 and you can wait for the Next Generation 9-3. We have a 2011 9-5 base which I know is not what you’re looking for, but it has an MSRP of $47,500 and gets a credit of $6,500 and 0% financing for 60 months, real winner with the 6spd.

      • That’s a killer price ! Even better than what I paid for our 01 base 9-5, which still has a lot of life into it…

        • And that’s where the problem is, if I didn’t direct you to it right now you would have never known. Remember too that a base model 9-5 is hardly a base model car. Not having an automatic in the 9-5 is actually a ton of fun too, just ask zippy.

  11. Exactly the point I was making at the beginning. The return of SAAB in Canada is a very well kept secret. Even though the slushboxes are way better now, I still would go for a manual. Never had an automatic in some 43 (official) years of driving. That includes many motorcycles. Being a regular here and before at TS, I am very aware that the base 9-5 is far from naked.
    I truly hope things pick up for you guys. Our local dealer here has dropped Suzuki and all he has left is SAAB. At one point, we had three SAAB/Saturn dealers in the region, two of which were his.
    Perhaps you were a SAAB/Saturn dealer before. What would you think if SAAB adopted the Saturn no haggling policy where a fair price for the company, the dealer and the customer is established and that’s it? No bargaining at the table. I think it was a good policy.

    • No 9, when I point out things like the 9-5 base being far from naked, please understand my point isn’t to you directly, but we both have more then just ourselves reading our posts and for someone maybe new to Saab, we need them to understand. We were a Saturn/Saab dealer years ago and had dropped Saab to focus on Saturn when our market here had completely focussed on entry level cars which Saturn filled well. We were the highest volume Saturn dealer in BC for many years and to the Saab customer that doesn’t know Saturn that well, our business was all about serving our customers. You ask

      what would you think if SAAB adopted the Saturn no haggling policy where a fair price for the company, the dealer and the customer is established and that’s it? No bargaining at the table.

      I personally would love it. We did that with Saturn and it was extremely successful and customers understood how it was and genuinely appreciated that way of doing business. Every dealer would have to buy into it to make it successful, but to be honest, on the cars we’ve sold so far, we have had that be our model. With the rebates and rates on these cars, you don’t have to do much more, you just need the customer in front of you.

      • Yes I understand about the other readers. I guess I’m just hitting on the same nail! I bought the 9-5 from a SAAB/Saturn dealer and the service was impeccable.

        With the rebates and rates on these cars, you don’t have to do much more, you just need the customer in front of you.

        That’s why , and I’m not the first one to point this out, SAAB should have more realistic MSRPs, which I think would attract more people to the showrooms and also do away with the bad image from such big rebates.

        • That’s why , and I’m not the first one to point this out, SAAB should have more realistic MSRPs

          From what I understand, this is being discussed and worked on. So we will see soon if this happens with 2012 pricing.

          which I think would attract more people to the showrooms and also do away with the bad image from such big rebates.

          This alone though I don’t think will make the difference in showroom traffic, the message needs to be heard loud and clear and as much as I like to comment on this board, that doesn’t cut it in getting the message out. People can say that you should be in the local papers and stuff like that, but the papers in my mind give priority placement and do write ups for every manufacturer that spend lots with their papers which in turn in my mind doesn’t give an accurate account for the cars they do articles on (why would you say anything bad about a product that pays you?) and we unfortunately don’t have the kind of money it takes to put full page ads out there.

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