Saab US sales data – April 2011

April 2011 Combined Sales: 696; April 2010 Combined Sales: 215; +224%
YTD 2011: 2,765; YTD 2010: 346; +699%

I think the YTD for 2010 is wrong. They don’t seem to add the cars of the GM months.
Using the January and February numbers the YTD reads as follows.

YTD 2011 2,765; YTD 2010 956; +185%

Breakdown by model

April 2011 Saab 9-5 Sales: 123, YTD 2011: 450

April 2011 Saab 9-3: 573, YTD 2011: 2,315

aaron c
Member

Better than I expected, considering the turmoil for most of April. Will be interesting to see what the model breakdown is. I’ve seen a couple TV ads promoting the special lease on the 9-5. Having said this, I pray the sales numbers break four digits soon.

On that topic, does anyone know when the first 9-4Xs are hitting dealers? It was supposed to be this month but is that still on target?

Alex740
Member

Very curious to see how many 9-5s were sold, I haven’t seen a single one yet and there are a fair amount of Saabs here in San Francisco. By comparison to another Swede, I’ve seen so many new Volvo S60s that I’ve stopped counting and that’s not a cheap car anymore either and hasn’t been on the market as long.

74StingSaab
Member

I’ve been lucky enough to see a few new 9-5’s around the Philadelphia suburbs….

good numbers… lets hope the 9-4X really adds to the total!

Turboladdade
Member

I can confirm new 9-5s are starting to appear around Chicago.

Alex740
Member

Good to hear, I just moved to SF from Chicago and was recently home to visit. Kept an eagle eye out for 9-5s as I know how much Chicagoans like Saab but didn’t see any. Hopefully next time!

cosmic
Member

I know with our 8 or so dealers and inventory there has to be some out there however I have seen NONE in the area yet and I’m quite cognizant of the vehicles around me.
Even have a nice 9-5 billboard ad a couple blocks from me and just down the street from Perillo Saab–quite nice!

Bruce
Member

In March we saw a new one new 9-5 in Sienna Italy behind the cathedral? Does that count?

(Have not seen any in Montreal, BUT I did see that the SAAB logo appears at the end of a very popular TV program on HGTV (Homes and Gardens TV)-Canada–obviously not an expensive presence but a good target group–homeowners, people who renovate, etc.).

SVX92
Member
okay- we is there still not build and spec out the 9-4x on the usa site? And to make matters worse- the colors selction is down to 4- non metallic white, silver, moorland and black. And if you reference the international sitethe dark blue has been deleted- but atleast the metallic white, grey and red (the only real color) are still able to be selected on the image. Let’s face it we’ve been holding our breath for a real advertising campaign… 1.the music needs to be So Alive by Love and Rockets. 2. SAAB needs to show value. Pull a… Read more »
Jeff
Member

I’m with you on everything except music choice ๐Ÿ™‚

SVX92
Member

Sorry- must be an 80s thing. LoL

74StingSaab
Member

I’ll hand you a beer at Carlisle… might calm the rant mode ๐Ÿ˜‰ but I can agree with the colors.. or lack of.

I’ll have Blue Moon and Weihenstephan Hefeweiss.. if you so desire. lol

Jeff
Member

I’m less upset about the colors and more upset at the requirement for the lower rocker panels to be grey plastic. Why can’t they just paint them the same as the body color on the Aero?

74StingSaab
Member

painted would leave it not as “rugged” looking ๐Ÿ™‚

Jeff
Member

Yes please, I want it to look sportier and less like an old Buick Rendezvous as possible. Yeah, I went there.

74StingSaab
Member

Ouch…. why not call it an Aztek? ๐Ÿ˜‰

SVX92
Member

We just had dinner- feeling better now. Look forward to seeing you there (even without cold beer) LOL

74StingSaab
Member

๐Ÿ™‚ Praying for good weather!
Dinner does wonders!

paddan
Member

I will bring Bud Lites.

Jeff
Member

In a related note, Cadillac saw increased sales of the SRX, which should bode well for the 9-4x. It managed to be the number one seller for Cadillac in April 2011 with 4,380 sales. It’s amazing to me that the uglier, more expensive version of Saab’s 9-4x can manage to sell 5 times as many cars as Saab can sell as a whole in the US. Let’s hope Saab gets the marketing right with the 9-4x this time.

SVX92
Member

It should say a lot about the US market that the SRX is climbing in sales (inspite of or despite rising gas prices) and is only 180 units behind the CTS which offers coupe , sportwagon, and sedan models with three different engine displacement.

So my questions…
What is the production capacity of the plant? Could the SRX popularity hamper allocating more 9-4x production? Does anyone remember what the minimum production numbers are that were reported? 10k, 12.5k, 15k and 18k in the fourth year stick in my head.

fvh
Guest

Question??? When will the 2011.5 or 2012 SAAB 9.3 Griffin XWD be arriving on US soil?? USA market???

74StingSaab
Member

oh good heavens…..

Zippy, where are you?

fvh
Guest

I miss my SAAB ๐Ÿ™ …Perhaps I’ll keep both cars…..

74StingSaab
Member

now you’re making good sense! Insight for the daily grind…. the Saab for fun!

zippy
Member
Im here 74StingSab. Am on vacation in England at the moment and have yet to see a single new 9-5. I could rent one for $200 a day plus the price of gas (it aint pretty the price of gas here). Brilliant sunshine since I have been here and not a drop of rain but plenty of beer and wine has come my way. FWIW the perception is that the new 9-5 is overpriced in the US hence low sales. But Saabs biggest issue is a lack of advertising in the NA market. You have to speculate to accumulate and… Read more »
Uddo
Member
Iiari
Member
Listen, I don’t think everyone envisioned the 9-5 being a huge seller here. The similarly sized A6 makes up less than 15% of Audi’s volume here. What is the 9-5 making up of Saab’s sales? About 20%… This is a Saab awareness thing. I keep saying over and over that US luxury buyers don’t buy cars, they buy brands. They say, “I want an Audi” or “I want a Volvo” and then buy the vehicle of that brand that appeals to them. That’s why it’s no accident that 50% or so of every maker’s volume are CUV’s and why no… Read more »
Ronnie_Rad
Member

ya know, I never really thought of it that way, but it makes A LOT of sense! Saab needs to up their advertising a lot more in the US.

That being said, I HAVE seen several 9-5 billboards in NJ/NY, which were in prime locations on major thruways and areas that get tons of traffic.

but Saab needs to really do better with TV, internet, and radio ads. Not just newspaper and billboard to attract those “brand dwellers” that can say “I want a Saab”.

w3c validator
Guest

I would say you have a VERY good point there! Let’s hope the latest turmoil ends and Saab focus hard on marketing!

jim
Member

As always, I think they should reduce MSRP to increase volume. Promotion isn’t worth much if the people are not attracted by (1) the car and (2) the price. I think the cars are attractive. The MSRP is above Acura and VW. VW has sold vehicles more premium than any Saab (i.e., Phaeton). So I don’t feel wrong about mentioning VW. I think Saab volume would triple if they price more aggressively. Note, they are already discounting to those price levels anyway.

BTG88
Member

The Phaeton, which by all accounts is/was a very good car, did not sell well at all. Consumers looked at the price and the badge and instead went with cars that had the pedigree to carry the cost of ownership – Audi, BMW, Merc, Lexus. VW stretched beyond their equity and failed.

michaelb
Member

The Phaeton had a base flaw from its inception, it was way too heavy, almost 2.5t, against an Audi A8 that was 1.9t. Initially it was available mainly as a 12-cylinder, and only over the years an adequate engine supply with efficient 6-cylinder Diesel and 8-cylinder gasoline engines were added. Now the Phaeton sells very well …. in China.

cosmic
Member

And while the Phaeton was a great car and excellent value it was a flop.

VW DOES NOT compete with Saab, it competes with Audi. It kills me how some people keep trying to say that…

Jeff
Member
Ironic that you guys mention the Phaeton right above someone who posted about lease prices. When the Phaeton launched, VW made a huge blunder in the US by taking nearly all of the allotted money for advertising and allocating it towards lower lease deals to get the car on the roads. As a result, the public had a hard time accepting the premiumness of it, and it failed miserably in the US. Meanwhile, Hyundai has spent a fortune on promoting the Genesis and it’s competing extremely well for pretty high prices against European competition. Just wait until you see the… Read more »
paddan
Member
In the US market, in this “luxury” segment, its all about leasing. Its rare indeed for folks to purchase cars at this price point. And Saab is at a disadvantage when you can lease a comparable BMW 3 series convertible for the same or less than a Saab 9-3 convertible. The prices have to be better than the competition. The issue however, is residuals. The low residuals for Saabs (which may not be assisted by the recent affairs in Trollhattan) drive the lease prices up and I am not sure how much Saab can afford to subvent the leases at… Read more »
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