At least if they search for a used car.
The figures for the used car sales in April in Sweden are out, and in opposition to the new car sales, the Saab 9-3 and the 9-5 are second and third on the YTD top list.
Number one is the Volvo V70, but the Volvo is a special car in Sweden. 😉
So why this difference in acceptance of the brand between new car and used car? I don’t live in Sweden so I can’t tell from first person experience, but my assumption is that people buying a used Saab know that they get a lot of car for the money, on the other side, people buying new cars (companies included) may be looking too much at the brand they are buying and less at the car they are buying.
But a much simpler assumption is that Saab is currently missing some important models for the Swedish market, but those products have already been presented, so there is hope. 🙂