July comes to the End and like last month I would like to make a resume of the last month sales data and an outlook on my expectations of the current month.
On Monday August 1st at 9:00 am (CEST) Sweden will be the first country presenting their sales figures, and with that the hunting for Saab Sales Data will start once again.
Last month I said that I was expecting Saab to sell about 1.200 cars and Saab managed to sell almost 1.300 cars, which isn’t much but it shows that at least 1.300 people do still believe in Saab. Sweden did perform very poor to be honest, but it is understandable as no other country is so massively informed about what many would see as Saab’s de-facto death. Also, Saab wasn’t able to sell one single car in 9 out of the 36 markets we follow, but this should also be due to the lack of stock.
And what will happen in July?
From May to June we had a drop of about 22%, if we are now to see a similar drop the total figure would be just over the 1.000 mark, nonetheless there are two variables that may move that figure quite a lot in both directions. First we have the introduction of the 9-4x in the US, which will bring (I’m sure about that) the US to the global #1 position, it is unclear how many have been delivered to customers. We had news of the very first delivery here at SaabsUnited, but we have not tried to count them by contacting all the dealers.
Otoh, July is a summer month in the northern hemisphere were most of Saab markets currently are. So it is expected to be slow month for sales and deliveries, as people go on vacation rather than to the Saab dealership, and this could bring the July figure under the 1.000 units mark.
My bet is 1.100 units.
I know that Austria did deliver 15 cars in the first 20 days of July and that Canada was able to sell 12 cars in the first 3 weeks of the month, and at least this beautiful 9-3 SC comes on top of that figure. So its only 1.072 left 😉
This car was delivered at Springman’s Saab in the Langley/Surrey area in Canada to a 9-5 SC driver. Yes, deliveries to a non former Saab driver are better for Saab, but currently we, the enthusiasts, the dealers and Saab should be very happy if only current Saab drivers change their old Saab for a new one.
BTW, I’m still waiting for my second Griffin, I will be very happy if I get it in August, but a September delivery would also be OK for me, but by then the delivery figures will rise a lot, so nobody will notice my grain of sand. =)