Although production hasn’t started yet, it seems like Saab Germany is already thinking about how to increase sales after production re-start.
Saab Germany has introduced the “Midsommar” special edition.
Yo can get a 9-3 SportCombi Griffin Midsommar or a 9-3 Cabriolet Griffin Midsommar. Both cars are available either with the 2.0t (163hp) BioPower engine or the 1.9 TTiD (160hp) diesel engine, both with manual or automatic 6 gear transmission.
The Midsommar is based on the Griffin, but with some interesting options like the navigation system or 17″ wheels or upgraded seats or the wind deflector for the Convertible.
All in all the Midsommar edition is between € 8.440 and € 9.550 less expensive than an equally equipped 9-3 Griffin.
Prices are form 29.900 for a 9-3 SC 2.0t M6 till 38.900 for a 9-3 Conv TTiD A6.
For that money you can get a V60 with 150 hp, but without 17″ wheels or navigation system, or an Audi A4 with only 120 hp, but no BMW 3 touring whatsoever.
In the US you call it rebate but we, in Europe, call it special edition.