Well, SMP.se (local newspaper near where Tim lives nowdays) hasn’t found any bigger Saab site and they did an interview with my old friend 🙂
..and a quick google-translate:
The world’s largest Saab Site is operated from Hjortsberga
His goal is to be the antithesis of mass-media reporting and to bring together people with the same interest; car brand Saab. Hjortsbergabon Tim Rokka owns the world’s largest Internet site for Saab.
The site is called SaabsUnited and has over 780,000 visitors a month.
The run is currently volunteering to thirteen persons scattered throughout the world and publishes a daily five to fifteen news stories about Saab. Hjortsbergabon Tim Rokka is helping to drive the site and is also the owner. He often has direct contact with both Victor Muller, CEO of Saab Automobile and shareholder Vladimir Antonov. In this way, he believes that he can give a different picture of the Saab than the media gives.
– The aim is to disseminate information on Saab and being a motbricka the remaining media. Bad news sells better, and we believe that the media does not always give the correct picture, but often tend to just want to make big headlines, he says, and develops his mind:
– We try to shed more light on what things mean, why they happen, what consequences they can get and if there is something positive in it all.
According to Tim Rokka has the appearance of Saab’s problem was that they have had difficulty selling their products even though they are of high quality.
– They have had a hard time because it is such a niche brand. There are a limited number of people who can afford to buy cars. But those who have test driven ever want is often not switch to another brand, he says, adding:
– But I see a positive future. The factory in Trollhattan will remain, I am completely convinced.