Frankfurt in September, a city full of car crazy people from all over Europe, but no Saab at the IAA. However, few will notice it. Therefore Saab is planning to shows presence before the exhibition entrances, at the parking lots and on the Frankfurt hot spots.
During the motor show a convoy of 15 new Saabs will cruise twice a day for several hours through Frankfurt. The Saabs will be made ready next week and will get a flashy livery. Saab is giving the on-line community the possibility to help.
At least one of the cars should be decorated with ideas from the Saab community and will be designed accordingly to our wishes. If we deliver many good ideas, maybe more than one car will be designed by the community.
What do we want to emphasize? Is it the turbo history of the brand, the E85 capbility, or the cool Scandinavian design and its Swedish origin?
It is up to us to create an image of Saab on the streets that will inspire people to gain interest in the brand from Trollhättan. What do we want to communicate? What makes our small Swedish brand unique?
Let us know. Time is short, the IAA starts on September 13th. Currently, at different places in Germany, is being worked full steam on the alternative Saab IAA. The next two weeks will be exciting, because we still have ideas where we need your help.
The best and most creative proposal will be awarded. Saab Germany boss Jan Philipp Schumacher will give the winner during the IAA a “Saabish” gift. What, will not be revealed. 😉
Please send an e-mail with your best ideas to [email protected]
Deadline is September 1st.