File this news under the glass half full column. While some Saab dealers are sadly closing their doors during these hard times, others are realizing there’s opportunity and that the brand still carries with it a premium image.
This story comes to us from Dale H, a former Saab driver (who clearly seems to be interested in trading his BMW in for a new 9-3 Convertible soon) in Alabama. Said Dale in his email,
Back in 2009 the only Saab dealer in Alabama closed its doors, just on the verge of my purchase of a red 9-3 convertible. My wife insisted that Atlanta was too far to travel—the nearest true Saab dealer, so I settled for a BMW. I was not please with the purchase and relinquished the car in under a year. In today’s Birmingham News on page 1E the following is printed below a photo of a 2012 Saab 9-4X:
Truly great news in a sea of mess, and great to see Jim Burke Automotive taking advantage of the potential of the Saab brand. Alabama’s roads are suddenly going to become much cooler. Read the artcile after the break.
Jim Burke Automotive in downtown Birmingham is bringing back the Saab franchise to the Birmingham area.
Saab will join current Jim Burke franchises, which include Nissan, Hyundai, Dodge, Chrysler, Jeep, RAM, Subaru and Jaguar.
“We had a Saab franchise previously and it was terminated because of the GM bankruptcy, not because of the Saab brand,” said Mark Livings, CEO of Jim Burke Automotive. “The product is outstanding and the customer loyalty is even better. Now that Saab has separate ownership, we are excited about what the future could bring.
“We understand that there are some difficulties currently with the franchise, but we are confident that these challenges will be overcome in the short term, and Saab will once again be a prominent viable brand.”
Plans for building renovations and information can be obtained by call Jim Burke Saab at 205-324-3371 or by visiting www.JimBurkeSaab.com.