With all the crazy things that have been reported in the last few months, here is somewhat of an easy read and has little to do with anything going on with Saabs finances or supplier concerns. My question is what is it that catches your eye when you walk into the Saab Showroom of your local SAAB dealer? More so, what is your initial feeling when you walk through the doors? Is it warm and welcoming or is it something of an after thought? Some dealers will just pick car’s based on colors that blend well and some go for the cheapest priced or volume cars. Typically a dealer will try to have the car’s that are nationally advertised in their showrooms to direct customers to the car that brought them in. A showroom should be set up so that you can have your entire line up inside and out of the weather. You should be able to walk into any dealers showroom and test the seats and push the buttons. I being someone who has had a love a cars for years, have always looked at a showroom as my play place or candy store. I can look at what is new, I can in the freezing cold of winter, open a sunroof and play with switches and not have to worry about how cold it is outside or worry about scraping ice off the windows.
In our dealership, we are set up in a way that you can enter the showroom from three different angles. We have the main door by our receptionist where we normally have whatever is newest to our lineup. Right now it’s a 9-5 and an Aero in arctic white with the parchment leather seats and is one of the nicest combinations for the 9-5. The next entrance is from our delivery pod which is an entrance with two sliding doors that allows us to put vehicles in the showroom and is the perfect place to deliver a new car. The delivery pod is surrounded by glass on all sides and allows for a beautiful delivery experience. People like to take delivery of their new Saab’s in the showroom where the lights hit every angle of their new car and truly showcase that car of their dreams. It is a big deal when you drive that new car out of the showroom, so much so that most people don’t. They opt for us to drive it out for them and not risk scratching a door on the way out. The third and final showroom entrance is from our Sales Lot. When you walk in that door you are met by a 9-3 or 9-3 Sport Combi that is again parked on an agle giving you a nice side profile when walking in the door. We set our vehicles up in a way that customers can open every door wide open and test every possible feature. Setting vehicles up this way also gives the sales staff the ability to do a walk around with the potential customer to show them what makes a Saab a Saab.
Showroom’s are meant to show the product and give that first impression. If you were going on a date, you would get dressed up and put your best foot forward and a showroom is kind of like that. The showroom is a chance to say here I am, check me out. As customers and part of the global SAAB Family, what do you look or what do you want to see when you walk through those doors into the SAAB showroom?