Went to the Stockholm International Engineering and Technology Fair today. Among miniaturized submarines and crypto cellphones I med the CEO of SoundRacer Kenneth Palmestål, who is by the way from Trollhättan. His company has sold close to 100000 SoundRacers around the globe. Its a little device You plug into the 12V outlet in the car and hook up via FM or Mini DIN stereo plug. Once connected one have a choice of different engine sounds.
From SoundRacer ´s website
My interview with Kenneth today
Kenneth who loves the way the new Saab 9-5 drives striped his car and went to the start of The Gumball 3000 and gave all participants a SoundRacer. He drove his 9-5 from Sweden to London to promote his stuff. His 9-5 looks fantastic!
Kenneth´s video at the Gumball 3000 in London