TTela today features an interview with Anna Petre.
Two years ago, GM were skeptical towards Chinese ownership. Now there is going to be a negotiation that can go either way. I believe GM has good intentions for us, says Anna Petre.
Most urgent are guarantees for how the technology in the 9-3, 9-5 and 9-4x will be treated. GM owns the rights to those three models.
Anna Petre thinks the American automobile giant are concerned with how Saab’s technology will be used in China, since they have a bad track record with copying western technology.
But China’s attitude towards IP rights could be changing.
Copying others’ technology is now frowned upon in China, trademarks are respected, she says.
BBC a few days ago published a small interview with Victor.
“I’m proud that I managed to bring Saab into a safe port,” he says. “I am proud that I have helped save an iconic carmaker.”
Thanks Toby k
E24 brings us an an interview with Carl Fey, a researcher and head master at the Stockholm School of Economics.
Saab is without doubt a quality brand, and as such the price Youngman is paying for the company is not very high
He discusses the challenges facing Saab as a Chinese-owned brand and points out that only one in every four mergers between Western and Chinese companies can be considered successful. Building up a strong brand name for Youngman will be important if they want to stand out from the crowd of other Chinese brands eyeballing exports to the rest of the world. Owning Saab can help strengthen their brand name.