GM will not license to anyone

SvD.se came up with news that I already predicted in my post yesterday: GM will not license their IP to any new buyer:

– We are not in discussions with anyone about Saab and we will not license the technology to some any buyers, says James Cain.

But there may be an opening. When SvD Business asks James Cain sure that GM’s license also applies to the current 9-3 model, which in summer fill ten years, he becomes uncertain.

– I can not confirm that it is also the 9-3 model in the same way as 9-5 model.

Looks like he was not as well prepared as those who asked that last question…

We already had a big discussion here if the 9-3 would be enough to restart Saab until a new model range arrives. Now it is official that GM remains in its position. No matter who asks. They see Saab as a threat, a danger for their own brands, which is annoying and charming at the same time.

But this is not the end. At least Youngman have known about this before and tailored their plans accordingly. From everything I know the 9-3 is not GM IP in itself. And even if GM says they won’t license technology it still does not mean that they won’t sell parts to Saab. If they can’t kill Saab, it may be in the best interest of their shareholders to make some money of that, right?

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derek
Member

Not licensing the 9-4X is stupid. GM makes them. They can sell them and stop when the Cadillac model stops production. I can see how they don’t want the 9-5 built but the 9-4X is just extra money for GM.

OliverH
Member

GM can use it as a premium Cadillac. Can GM handle a facelift/ technology update with this cars?

xelav
Member

I think the 94x will be the new Opel antara, and the 95 an Opel senator . Just like that. Cheap way for GM to introduce new models on the market. Isn’t it so that my 2006 93sc is based on an Opel vectra?

OliverH
Member

That’s THE misunderstanding of markets.
Opel has a portfolio from XXS cars (Corsa) up to Insignia or their family car. A lot of Opel customers are basic people. A so called Senator customer isn’t willing to deal with this people if he pays more than 50k Euro for a car.
Toyota has realized this very early with the Lexs and separated the business. GM will never realize this. Let them try to sell a Senator or Cadillacs in europe. Let them fail. They never realize that they made a fault.

Red J
Member

Oliver,
GM is quite successful with just that system in the US, with Cadillac/Buick/Chevrolet.
I think that they think that they can use the same scheme all over the world, but as you say, it doesn’t work in Europe.

Alex740
Member

For the lucky few who got a 9-5 or a 9-4x, you now have an instant classic and an extremely rare model. Treat them well and hold on to them!

Baver
Member

Call GM: Flood them with calls. Saab owners, dealers, former employees, enthusiasts: Contact GM and let them know about your displeasure with their handling of the Saab situation. You will reach a REAL live person. Also, you can opt-out of receiving any GM promotional literature via mail, toll-free 866-944-4004. The more who call, the better!

Also if you are in the US, contact your senator and representative.

Gatelaw
Member

Saab does own the design of the 9-5 and 9-4X, right? And the tools for the body, yes? It’s all the technology that GM owns. So GM cannot simply swipe badges and present the 9-5 and 9-4X as Opels. They would need to come up with a new design and tools for the body to put on the platform and technology, isn’t it so?

If so, there is an option to redevelop both the 9-5 and 9-4X on the Phoenix platform?

Baver
Member

Not sure about this. The 9-4x was made by GM at their factory in Mexico, so all of that tooling is there. Interesting question regarding the 9-5.

Gatelaw
Member

Yes, that might prove a problem for anyone seeking to redevelop the crossover. Question is who the owner is of the design and the tools at the Arizpe plant?

Red J
Member

The 9-5 was build under licence, so without a licence from GM nobody is allowed to build that car.

Gatelaw
Member

Articles only talk about technical licenses, but there is more to a car than only technology.

ivo 71
Member

The rights to everything developed or designed by Saab prior to the takeover by Spyker are probably owned by GM, unless something different was included in the sale contract.

Ivo

Gatelaw
Member

Not quite true as Saab owns all of the current 9-3 – design and technology (albeit much of the components are delivered by GM companies) are fully owned by Saab (as the older 9-3 and 9-5 generations were that Saab sold to BAIC). All the articles and statements from Victor talks about technical licenses, and each of the products contain components from suppliers outside of GM. So question is if there is no chance whatsoever to actually keep something from the 9-5 atleast to redevelop? 9-4X is probably more difficult even if Saab owns the design as GM could sabotage… Read more »

MikeSf
Member

Oh how I wish gm just disappeared!

MikeSf
Member

I’m beginning to think a scene similar to this played out in some gm board room. Except in this case they spoke about SAAB.

http://www.youtube.com/watch?v=UceGF3M56bE&feature=related

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