Yesterday seemed to rain bad news for Saab once more, and we started once again to get pessimistic. Sure, I understand the frustration right now that the bankruptcy process is going slow, and that someone isn’t jumping right in to buy Saab. We are allowed to be angry at the people that helped cause Saab’s demise. We are allowed to feel bad for what’s going on. But we should not close the coffin on Saab and bury them deep into the ground. Nor, should we let the world get away with it either.
Changes will come. However, change can be a good thing, and can lead to greener pastures. Saab cannot continue down the path that they’ve been on the last several years. It was bumpy, full of man-eating potholes and landmines underneath a partly sunny blue sky. Saabs simply cruise better on empty, smooth roads, with a wide open view to the future. If an investor is able to make a successful bid, we should be ready to embrace their efforts, even if it means only parts of the company are saved. Realistically, its going to take a lot of money to get Saab up and running at this point in time. Not impossible, but the numbers have to make sense for them to take the risk in investing into Saab. Yes, Saab is great and worth saving, but if they’re not going to be making profits and are faced with more debt, they’re not going to see it worth to restart the entire company. It would be a shame, yes. But, it doesn’t mean the Phoenix cannot rise again in the future! That part in itself has a very promising future.
Saab has a rich, strong culture, even without the production of new cars. We like to put our strength and emotion into the factory and museum in Trollhattan. But the fact of the matter is, our Saabs still exist, just as you and I do! This past weekend we all rallied together and had a wonderful time talking Saab. Correct? And there is absolutely no reason in the world why that cannot continue on. Face it, we aren’t the best at buying new cars to support the need for them, right now anyways. I know given half the chance, we would do differently in the future! But we are extremely well at promoting Saab as a group. That will never go away. Until the last Saab is gone and buried in the junkyard in what, 50-100 years?, we can continue to rally together and celebrate what truly is Saab. If the last remnants of the current museum are gone, we can build another. We will miss the heart and soul of the factory, if it is unable to be saved, but let’s be thankful for the many happy years the employees had working there.
My suggestion is think every day as a mini-rally. Let’s show the world how much our cars mean to us, how much our Saab friends mean to us, and take the time out of our busy lives for gatherings. If we are indeed that strong of a group, we can weather this storm too, and move into a beautiful future together. We are Saab’s history. We have written the past, we’re writing the current, and we have the ability to write the future. In our own words. It would be great to have new models to buy, but we have thousands of wonderful Saabs out there already, if this is where it ends, who haven’t told a story yet.
I’m working with a friend to possibly get a new Saab club started. It would focus on preserving the Saab culture for the future. We would love to see you all join us in embracing the future. Here’s to Saab!