This headline is a quote from an Interview that Zamier Ahmed did with ttela. A rather good interview because it has some questions asked in a way I would have done. Not all in this is interview is new to us but some parts are very interesting and open a view on the investment strategy of Brightwell. I’ll stick to the things that I found to be of particular interest for us, if you want to read the complete piece head over to ttela.se. Be careful with googletrans, it flips the sense more than once in here.
Much is currently confidential because negotiations are ongoing, but Ahmed can confirm that the company has not changed its approach. On the contrary:
– We will place a bid, but we want to do this right. It requires many analyzes, and Saab is a huge undertaking.
At the same time you eager to start production and believe that after completing the deal the timeframe two months is not unthinkable.
– As I said before, we want to start as soon as possible. The supply chain is not intact right now, but we will of course ensure that all parts of Saab are working. Our goal in all of our investments that they will come to great success in the end, and in this case, this requires that everyone is happy, says Ahmed, who confirms that Brightwell also interested in Saab subsidiary Parts.
Brightwell seems to have a very professional approach to this issue. Everything has to be done properly and it is in the interest of all as we don’t want to see Saab in a deja vu again in two years. Despite he gives a cautious timeframe for a possible restart of production he still stresses that it depends on so many factors that it is almost impossible to judge it definetely in todays situation. As I already wrote yesterday some suppliers are no longer there and to fix that will be a big task in itself.
If you want to compare his statement to the 15 weeks that Youngman was talking about please keep in mind that Brightwell plans to continue the GM models while Youngman would still have to adapt the current 9-3 to avoid GM involvement. From the sopplier side we have heared that it would take 12 weeks so I’d judge Zamier’s statement here as based on the best possible conditions.
– To say that Saab is similar to one of our previous investments would not be true. Saab is a unique animal in any way. You can not compare with another brand of car, either, says Ahmed.
But Bright Wells earlier investments – as well as an ongoing negotiation with a yet unnamed company – could fit very well with Saab, says Ahmed.
– Overall, the company fits into our portfolio, and using the products we had previously invested in and Saab’s technical expertise, we would eventually be able to do one of the most environmentally friendly cars, says Ahmed.
– I am convinced that in the future, everyone will want to have a Saab. Everyone.
How do you plan to Saab to be controlled?
– We will set up a team solely consisting of people from the automotive industry.
Where do you see Saab in a year during Brightwell?
– We produce cars. How many is too early to tell, but I see that we produce and deliver.
Here he gets to one aspect that caused quite a bit of sceptisism towards Brightwell. They are aware that they to a degree explore new fields when acquiring a car company so the get the people who add the expertise they need. What they seem to have on the other hand is knowledge on the financial side of those deals as well as a vision where to go with their investments. As Alphan Manas characterises it their goal is to focus on products that make people’s life better. When it comes to my life, my Saab surely does that.
After all, if long time experience in the car industry would gurantee success in running a company like Saab the GM days would have been like paradise for our favourite car brand. GM has proven here that if you lack a vision and understanding you have nothing to gain.
If you are considering production also in Turkey?
– We’ve talked about this, of course, but it is not in our current business plan. But in the long run, if it is successful, absolutely. The markets we want to focus on are the current, so to speak. U.S., Europe, of course.
According to Ahmed counted Saab as a premium brand in his homeland. For over half a year he has led the Brightwell team which focuses on Saab.
I’ve been stating for quite a while now that it would be dumb for any investor to put a lot of money into an acquisition of Saab and then water the brand by taking it away from Sweden. Brightwell seems to be pretty aware of the fact that the Saab brand is to a huge degree linked to Sweden. What makes me feel good when it comes to Brightwell is that they were looking at Saab already before the bankrupcy so they did already recognize its value before bankrupcy came.
When I recall all the statements we got from Brightwell so far I have to say I like what I hear. It is optimistic but not too exaggerated. They want to change things but without neglecting what Saab stands for today. A well balanced approach.