What I’d like to hear from a prospective buyer of Saab

I used to work for Saab and I’m already missing the company and the people terribly. Like many of them, I’d love to work for Saab again if the conditions were right. But like many of them, I’d also need to know that the conditions were right.

I was only there for a short time and it was an absolute pleasure. I didn’t have the stress that others had because I had a job to come back to if things went awry. Other employees at Saab had their eggs all in the Saab basket. What’s more, they’d been living on the edge for two or three years by the time the company declared bankruptcy. Some of them have now gone elsewhere, whilst others are still looking. While everyone I know loves the company to bits, I’m pretty sure they’d want to feel some security before taking a decision to return.

If Saab is bought and returns to the automotive market, it will need to change. That much is a given. But change in what ways?

If I could sit down with each of the prospective buyers and have a chat with them, here’s what I’d want to know based on my own personal needs and interests…..


What I’d like to know: Nothing. There’s nothing you can say to convince me that you’d be a good or competent owner for Saab Automobile, or that you’d be even slightly interested in preserving any of the Saab company that I know and love. Thanks for coming.


What I’d like to know: As you’ve been the most vocal, I’m going to ask you the most questions. All in the interests of getting to know you better, of course.

Who are you, exactly? And what do you plan to do with our car company?

I ask this because so far, you’re making all the right noises, but that’s not so hard to do if you’re just a little bit studious. If you’ve got any notion of the public sentiment around Saab, then you’ll know that talking about production in Sweden and retaining key staff (engineering, design, etc) is key to retaining any brand equity that you might be buying. But what are your plans, really?

What do you know about the car business? Because to me you smell a little like Cerberus, the group that took over Chrysler and nearly run it into the ground a few years ago. If you are indeed a holding company like that, then what are your long term plans for Saab, and who will you install in place at the company to execute those plans?

Who you put in place is important. One thing that came up time and again when I spoke to colleagues at Saab is that we carried on too much like the GM days after we had been sold. It was like very little had changed, except the logistical changes that were forced upon us. None of the key senior staff changed, for example, and that was probably a big mistake.

So what are you going to do, and who are you going to put in place to do it?

And finally, who’s behind you and how deep are your pockets? Can Saab be assured of a period where they can talk about their cars and their brand without having to worry about diversionary stories from the press? Are you going to list Saab on a stock exchange, or maintain life as a privately held company?

Thanks for being interested in Saab. I know some of your people attended the We Are Many, We Are Saab event in Holland a few weeks ago and hopefully you got a taste for the passion that exists for this company. All we need is something/someone to believe in.


What I’d like to know: What’s your angle? Are you in or out? Are you interested in building Saab cars, or not? And as with Brightwell, what sort of model would you put in place for managing the company?

You’re an interesting case. A lot of us have stars in our eyes when it comes to you, probably because of the relationship between Tata and Jaguar LandRover. We want to believe that you could do the same for Saab.

But why do you want Saab? There’s a wonderful ownership community and probably even a fair portion of the motoring press that would love to jump behind you if you would only come out and engage the public a little.


See MAHINDRA, above. I understand there are comercial confidentiality requirements, but it’d be great to know who you are and what your interest is in this wonderful brand.


Swade now writes mostly about cars at Swadeology.

83 thoughts on “What I’d like to hear from a prospective buyer of Saab”

    • (incomplete comment)

      My concern about Brightwell is more than just financial — either they have the money or they don’t. Their public statements to date seem a touch naive. They claim to be negotiating with GM at a time when GM’s spokesman is saying that GM is talking to no one. Of course this is GM we are talking about — the right hand almost certainly does not know what the left hand is doing. But the better question is whether the parts of GM which Brightwell are talking to have enough clout to consummate an agreement over the petulant objections of other parts of GM. Brightwell would not be the first to have a preliminary agreement with GM strangled in the crib because of byzantine internal GM politics. Nor will it be the last. At any rate, Brightwell seems to be run by very smart people who may have a good business plan, but who may not be prepared for the brutal nature of the auto business or the complexities of doing business with GM. And without a GM license, I have my doubts about whether Brightwell has enough money to sustain Saab until the Phoenix 900 comes out.

      Mahindra seems perfect, almost too good to be true. Did they find someone other than Lars Carlstrom to represent them? I certainly hope so.

      The others? Who knows. I know beggars can’t be choosers, and it would be better than Youngman, but the question of how Saab would fit into the menagerie of brands that Fiat currently owns is a difficult one. If Fiat is not spending enough to keep Alfa Romeo above water, I have a hard time seeing how Saab would get enough development funds.

  1. Well, yes, but first things first. Saab is in receivership and urgently needs a saviour. In order to be willing to pay what will be required in the bidding process the new owners must have a vision for the development of the brand. If they do not then we will be buying Audis and other brands and they will fail. An investment of a billion Euro or so is likely to have some intelligent planning behind it, so I think you may rest easy for now.

    • Yes—-I don’t think people realize the gravity of the urgency of this situation. It would be an exagerration to say the chances of another Saab ever rolling off the assembly line get worse every hour that a deal isn’t announced. But it is definitely reasonable to say that the chances get much worse every week that this drags on. We’ve reached the tipping point—-now, this week or at least this month—-if we don’t hear that Saab has been sold as an entire unit, to one buyer—-I think it’s safe to say the plan is to sell in pieces—-and the name will be dead as far as car production goes. It’s not just the logistics of a start up after sitting idle for so long —-or the spotty chances of a qualified purchaser coming forward—-but it really boils down to the reality of the market: Confidence is eroding—-dealers are dropping out—-consumers are getting scared or worse yet, indifferent—-this isn’t just me being impatient—-it’s the reality of what is happening—-if this goes on much longer, I’ll finally join the “Saab is dead” crowd after fighting them for the last couple years. I am sensing a little bit of negligence/laziness/indifference on the part of those responsible for handling the bankruptcy. I know what their mission is supposed to be. I get it. It’s taking too long.

  2. Swade it’s always heatwarming to see you back in here.
    You were first to be very up front about Youngman, but it’s something that’s also been lingering in myself as unspoken question marks. Your clear stance gave me a good cue here.
    The questions addressed to the others are relevant as well, and Mahindra has been my secret pipedream, too…

  3. I’m quite surprised Swade, you left your usual moderate mood to bash YM with strong doubts on them. I usually understand the rationale of your writing but this time I’m not able to, So, where do your doubts on them come from? Is it just a feeling or I missed something?

    • Not sure how much Swade will want to say on this, but my guess is his opinion is based on what he saw and heard from the inside when the initial Pang Da/Youngman negotiations were going on for them to take a controlling interest in Saab (before GM shot down that whole approach by saying they would cancel all rights to the IP in the 9-5 an 9-4X).

    • Nicola, I also came out strongly against some potential buyers of Saab back in 2009, although back then I gave reasons. As I signed confidentiality agreements when I joined Saab, I can’t talk further about my reasoning, I can only state what my opinion is.

      I can state that I had no direct dealings at all with Youngman at all and they probably wouldn’t have a clue as to who I am or what role I played in the company. My opinion is my own, that’s all.

      • Even if it’s just an opinion, I’m afraid it’s based on something substantial.
        I understand you are under confidentiality agreement. Let’s hope for the best.

  4. I agree with most of what was written in the column but not about Youngman. For Youngman, I ask…

    What is your bid? On what dates will you make what payments.

    If Youngman merely wants the Saab name, their bid will reflect that. If Youngman wants design expertise but minimal production in Sweden, their bid will also reflect that. If they want high end production in Sweden but low end production in the People’s Republic of China, that is their option.

    If Sweden wants to save on unemployment benefits, it should figure out how much it will save and then bid a certain amount, such as “you keep the factory in Trollhattan and make x number of cars and hire x number of people and we add to your bid”.

    I don’t care for Youngman but there are only 3-4 bidders. There is no BMW, Ford, Mazda, or Magna bidding.

  5. I was also surprised by the Youngman bashing—-but I also take it as a cue. I’ve been most anxious for Mahindra to come in with a strong bid. Mahindra restarting Saab and Mahindra Sssangong products in the U.S. would be fantastic.

  6. Swade,

    Your comments are two years late. The “deep pockets” theme would have disqualified Victor/Spyker immediately.

    The only way forward is for someone with the ability to work with GM to swoop in or the entire wholesale takeover by a major car manufacturer. Sadly, I do not see either happening.

    • True, with hindsight we can see that Victor/Spyker did not have deep enough pockets, but at the time, there was no one else. GM had already rejected all bids and was in the process of liquidating Saab. Saab may be in a similar situation now, but at least this time it seems there are several interested parties and my hope is that the receivers can look at that more objectively than GM ever did when trying (or pretending to try) to sell Saab in 2009.

    • The “deep pockets” theme would have disqualified Victor/Spyker immediately.

      Current circumstances would back you in, but I don’t necessarily agree completely. VM was hamstrung by how certain things developed, but Saab’s problems back in April 2011 were small and grew to be very large, very quickly, thanks to some shortsighted thinking by many parties (including Saab). I still believe Saab could have made it through if certain things were changed, certain decisions made.

      I guess you could say I agree with you on certain things being a few years too late…. changes should have been made a few years ago, the day after Spyker Cars bought Saab.

      • I wish that these changes which have been hinted at would be elucidated more clearly. It is rather like chancing on the aftermath of a collision in which you can see the rubber skid marks, the car smashed against the wall, but no actual investigation report. No offense Swade, I realize your hands are tied :(.

      • Perhaps being more transparent with the suppliers regarding sales numbers etc? Have them more On the Train, figuratively speaking.
        From what You write about Saab still using a GM suit, Saab acted as the Big company. Not reveiling to much to the supplier.

  7. Not surprised at all. It was clear from the start, but we needed someone. Let’s hope Mahindra or the phantom European company has good intentions and a better bid. Brightwell, who knows? Looking at their social webpage, it did sound like they were doing it for Turkish pride – which I can understand, but that won’t sit well with most Saab enthusiasts. Although at this point, if it keeps the company together, who cares. Nice to hear from you on here, Steven.

  8. Glad to hear from you, Swade, on SaabsUnited. I’m holding tight myself, but it leaves me not knowing what to do at this moment. On Saturday I test drove the new 2010 9-5 that has been sitting my dealer’s lot and one of the 2011 9-5 Turbo 4s, too. I could also add fog lights and fix a few things on my 2008 9-3 which is sitting in my garage tonight with 39,980 miles on it.

    I, too want a new owner for Saab with I guess “the right heart.” It doesn’t matter to me who that is, but they need to be able to keep Saab intact. Which means they have to figure out how to make a profit in Sweden. I could keep one or both of my 9-3s for a long time (if needed). I could also wait to buy a new Saab from a new Saab owner, or buy one of the remaining new Saabs still on my dealer’s lot, if it would help.

    But, for the time being I wait.

    • Hard to say. GM runs the Department of Weights and Measures, so no scales are reliable right now.

      Comedy aside, I really don’t know. You’re as well informed as me right now. This post isn’t a prelude to an outcome, it’s just what I’d like to know from the main players.

  9. Right on about Cerebus, few really know how a private multi $ billion private company swindled taxpayers money away from US taxpayers. They had board members in Our White House Staff! Sad how easliy something good can be ruined, either intentionally or accidently!

      • swedish-japanise solution means end of Saab-brand if I understand it right. That´s why Mahindra at the moment gets my vote. I assume in their businessplan Saab would be the “flagboat”. With for example BMW, might it be so that Saab would just be onde brand down from BMW? I guess the one (if there is any) who gets licenses from GM, will be quite strong because then producing cars can start very quickly. It feels strange if Swedish goverment now would give development money to swedish-japanise consortium (as it is mentioned in article that they are in talks), but any help to Saab was no way possible…

      • And the Swe gov. want to put money in the electric cars?? My god they are a bunch of dreamers. Why not put the money in real cars instead?

        Mahindra&Mahindra FTW!

    • “Sources said GM has made it clear that it will not give intellectual property rights (IPRs) to any buyer for the 9-4 x and 9-5 models”

      I’ve noticed that “sources” get cited alot these days when the article pertains to Saab. I would bet that the main “source” is this very website.

    • Thank you Swade, I cannot imagine where the Saab commmunity woudl be without you!! You are carrying our flag and, again, you said the words just right. I know, Xmas has passed but there will be another one and, thus, I place my wishes:
      1. Mahindra & Mahindra takes overl Saab as whole
      2. Saab gets entierly independent from GM
      3. The keep building teh “old” 9-3
      4. Saab/Mahindra & Mahindra design new sportive, ecological good and individual cars for us
      5. Swade becomes a part of Saab/Mahindra & Mahindra as he stands more than everyone else for the enthusiasm of the Saab community….but THIS TIME, the owner shoudl listen to him
      …So I shall wait, perhaps its Xmas soon?

  10. Hmm. I generally love what and how artfully Swade writes.


    Saab is defunkt, and saab , the network, and everything that existed prior to Dec 19th has gone forever. It’s not in any position to “interview” any prospective bidders, and despite what platitudes they may all say or hint at in public at this point, the reality of what they do (or can do)with it once any of them own it is likely bring everyone to earth with a heavy crash.

    The swade I want to read is the objective one, because there is nothing finer! The objective one needs to get past the grieving period!

  11. Hopefully whatever bid Mahindra makes will be more pleasing to the receivers. Jond mentioned Audis earlier, and since December I’ve been looking at Audis and BMWs, even VWs, but when I look at them, as fine of vehicles as they are I feel cold inside. When I think about a future where I wouldn’t have a Saab I genuinely feel like part of me would die. If the world just had a chance to see the Phoenix platform, and in my opinion especially an affordable 900/9-3 style hatch, Saab could flourish again.
    I’m with Swade about Youngman, it’s not that I don’t think they are financially strong enough to make things work, it’s that I fear they’d want strip Saab of their IP and all but liquidate them, basically just making Saab-like cars in China for the People’s Republic only. On a post a few days ago someone pointed to an article where the makers of certain parts for the Chevy Volt demanded the IP for the car or they’d raise the cost by $19,000 US. Also it has been mentioned there is no Chinese word for “patent”. These things all point to potentially bad news down the line if they do get ahold of Saab.

  12. So good to see you back, Swade. We’ve been missing you.

    I am so very happy for you being very to-the-point, straightforward and informative. It’s great to hear people inside Saab also saw that too little changed from GM times, including the executive/managerial staff.

    Now, I wouldn’t compare Cerberus and Brightwell. Cerberus had boatloads of money, and were after Chrysler Financial more than Chrysler itself, so they’ve had a genuine business interest in the company, just not the one most people thought of. Moreover, Chrysler was a going concern and far from bankruptcy when taken over by Cerberus, it was in need of restructuring, not reviving. At the very end, if we’re talking of a sham scheme to pay the buyer and his cronies lotsacash in remuneration, management fees and such, well, we’ve already sorta had that at Saab, sorry to be blunt myself.

    At any rate, it would be great if SaabsUnited got in any kind of touch with Mahindra and confirm whether they think as highly of Saab as an opportunity and whether their plans are so serious as we’d hope. They have become the belle of the ball for now, it would be great to know if that’s justified. And if so, the community could perhaps spare no effort to convince M&M it’s worth pulling through, as it might not be that easy with so many stakeholders with conflicting interests.

    • Are the bids essentially competitive? My understanding is that building electric cars is an operation very limited in scale ATM, so it could just as well be performed with Saab resuming regular carmaking. After all, Saab DID build a small amount of electric cars, plus CNG conversion of Subarus took place on the premises, while they were still building their regular cars.

      I do hope the Swedish government, who apparently support the “electric cars” bid, would have enough reason to have Mahindra and the electric cars plan agree on a common ground and combine their bids.

      • can’t find any details about the Mahindra bid but appentle the Swedish government are in total support of the Volvo/Panasonic venture. This would however, mean the complete end of Saab.

          • I just hope Mahindra’s intentions are to keep Saab complete and their bid is high enough to make a complete purchase.
            These are such uncertain times!

        • New consortium starts to develop electric cars, when could it be possible that the first car to normal market rolls out from normal production line and with how many factory employees? And up to that moment these factory workers are doing what? If swewgow is behind this kind of solution, they double pay, first with high unemployment costs (because no real car production for a long time) and secondly if they give “development money”. If this really happens, my thoughts about swegov are much down from absolutely freezing point. Well they are already now almost there… What swegov has talked all the time: “No support to car industry, it must be itself profitable” It would be maybe ok if there is no other alternative but now there seems to be few of them, I mean bidders who want to buy SAAB. I support them.

  13. So there were problems with Youngman! A lack of trust perhaps? And who would know better than Swade? I was reading something tonight in the India press, while looking for the Mahindra story, but instead of the Saab story, I read an article where a Chinese company has been charged with copy-cat rip-offs of an Indian company’s design. Wow! so maybe GM did have some legitmitate concerns over the Chinese, besides their normal instructions to just kill Saab. Maybe as bad as the GM wolfs are, there are worse wolf’s out there that would not only destroy what little of true Saab remains, but would desecrate the bodies, getting their last 10 pieces of silver as well. Well, then I’m for Mahindra for sure. It least you have a court system based on British common law if a problem develops. Yes, Indian is part of the Commonwealth, that could be helpful.

  14. Those few lines about YM surprises me? All allong I thought they were cool, as VM worked so close with them on different deals.
    When VM were so ON regarding YM investing in the company, wasn’t VM concerned about how YM would have handled Saab in the future?
    How would You Swade describe VM´s action to involve YM. Maybe you’re lips are sealed by the jurisdictions? 🙂
    I guess VM was in a dilemma. Trying to preserve Saab in the best ways and at the same time guard his own investments.
    I don’t envie him.

    • Rumours has it that YM was asked several times to commit to keeping Saab in Sweden. There are also stories of YM agreeing verbally in the evening, and then come back the next morning with slightly different wording in the contracts.

      When Saab went into reorganisation, Saab’s management no longer had much room to navigate. Early on they found a different Chinese partner, but YM made a fuzz and Saab were forced to let them back in.

      I am not ready to dismiss YM quite yet. But I am more than ready to point out that SweGov’s vision of Chinese ownership was reckless. It seems to me SweGov tried to play hardball with GM and they still have not realized that they play in different leagues (SweGov = minor league).

  15. Swade, it’s great to see you here weighing in with your opinions. I have long suspected Youngman’s interest in Saab to be nothing more than part of a strategy to simply keep their company from being broken up and swallowed up– apparently, there are close to 100 Chinese car manufacturers, and the Chinese government has announced plans to consolidate them down to just a few. It’s safe to say that SAIC and BAIC will survive. Geely will also survive– because it holds a European car maker sold all around the world (Volvo). Owning Saab will keep Youngman viable.

    I think it would be a journalistic coup for SU to do what Swade accomplished in 2008-2009– actually track down and interview the interested parties. It was close to impossible to find any information about Merbanco (one of several potential buyers), and there was a lot that could not be said about the purchase, yet Swade’s interview with Merbanco principal CJ was still one of the true high-water marks of this site, and CJ endeared himself to SU readers with his thoughtful answers, and showed himself to be a true fan of the marque. It would be great to get the Brightwell and Mahindra people to have a chat as well– if they know anything about Saab, they surely know that the enthusiasts gather on Saabs United, and would love to hear what they have to say.

  16. I guess the first divide between bidders is: those who are also interested in the brand also (YM, MM, Brightwell) because they do not have a strong brand themselves and those who are mainly looking to acquire some capacity (Volvo, Magna, etc).

    I strongly hope one of the second group will success ….

    Griffin Up !!!

  17. It is good to hear again from you Swade! A very good article that shows desire to save such great company but with a lot of thinking about the best possibilities and outcome. I agree to most of your considerations, regarding Youngman and Brightwell, which I have already expressed in the number of comments:

    Youngman: Show me the money, show me that you have realistic plan, show me that you can produce 9-3 without GM or BAIC having rights to stop that and show me OK from NDRC.

    Brightwell: Show me the money, show me the money, show me the money.

    Mahindra: OK you have the money, but show me what will you do in the next two years with SAAB. Since you don’t have any personal car platform, will you start gluing SAAB onto SsangYong jeeps? Or is it true that you just want hub for electric car production, as a number of reports show?

    Unknown car manufacturer from Europe: Show me who you are. I already have got a sketch of your plans (from saabblog.net): producing top-of-design SAAB cars based on your platform, next to the production of your cars. You have the money, you have the platform, you have everything. Sounds too good to be true. What is the catch?

    Swedish electric conglomerate: OK, I hear that you could possibly get the support from the state,but I bet that they pray to God that you don’t acquire SAAB, state money is not to waste these days. But when do you think you will be able to sell these cars in decent amounts to private persons, not just to state or communal services? Cars are not toys, bigger companies have problems with electric car production and sale, why do you think you will be more successful?

  18. Good to hear from you on this site, Swade.

    You paint an interesting picture with your comments. I’ll keep an eye on Mahindra from now on. 🙂

  19. I hoped that Youngman would be a rescuer of Saab Automobile, but after Swades contributions I understand that it will not become the case. We may hope on someone of the other constellations. Saab Parts seems to be saved and that is important for every one of us that has a Saab.

    • My thoughts exactly. I’m getting wary over the Chinese business culture which doesn’t seem to be up to the ‘Saab standard’. I wonder if Geely is that much different?
      Had GM accepted the financing the day before the bankruptcy, would YM really put up all the money promised? When they stated they will buy Saab for 500 million euro (invest an other 500) and then presented a bid of 200-300 million, that eroded A LOT of my confidence about their true intentions.

      It is impossible to do business with a partner you can’t trust or one that tries to screw you over ones the opportunity presents itself…

      • I was about to write the same thing myself re: bid size.

        But… Between their first announcement and the actual bid, some time passed and various stuff happened. E.g. the museum was sold. And there was some noise concerning various deals the administrators may have entered into.

        As more time passes, the value decreases.

        And finally… Who is the source for that info in the first place? Why would YM want to let their rivals know how much they bid? (I assume it isn’t an open auction, but OTOH maybe that is just what it is?)

        • There was also the lowball bid for the ownership of SWAN (after GL’s China trip). Which then rose -was it tenfold- to 100 million eur.

  20. Thank you Swade we are missing your sound and clear opinion. Is there a possibillity that you will become a regular at SU?

  21. Good to hear from you Swade. We have missed your comments !!

    If I could buy SAAB, i would start to rebuild the good old 900 with modern technology, and modern engines, make a saloon, combi coupe 3 and 5 doors and a new gorgious convertible at reasonable prices. If there is any money left, I would make a new 96 , based on the mini. So what we need, is the support of a big healthy brand ( which I would never buy with their badge on ) or the huge deep pockets of some Sheik in the Middle East. Hello Abu Dhabi, Qatar, Saudi Arabia, Dubai… do you read this ? But I don’t want a Chinese owner.

    I’m still confident that this brand will restart, and I also think Mahindra is the best case scenario, but I would love to hear from them what they want to do with our brand.

  22. Everyone is entitled to express his own opinion. The fact that now SU – via Swade – officially express a bad one, now, about YL without any clear argument (even if we could guess one or two) could be interpreted like propaganda. At least “inside informations” could have been given to somebody who has no confidentiality duty towards his former employer so as that we could have understand fairly something. The fact is that we have had less and less true info and more and more pressure from parties interested (financially speaking) in Saab’s future to “communicate”. Communication is usefull for some businesses but we have learnt with Saab/Swan era to be careful and to make the difference with the truth.

  23. Hey Steven, good to see you back here, albeit briefly.

    I am totally with you on the “how serious are you” and “how honourable are your intentions” angles. Regardless of some of the comments, those of us who once cared still do CARE what happens. Whether there is any control over it that we can influence is a moot point.

    But I am intrigued by your dismissal of Youngman. No doubt you are privy to information that is not yet public, and I am really glad you have found a way to share the sentiment without any detail that may be buried behind NDAs etc.

    Welcome back (and back to Tas too!)

  24. I can talk behalf of Brightwell, but the acquiring SAAB without GM license for new generation 9-5 and 9-4x (is manufactured in GM facility),there is no any way to restart production if you are not a car manufacturer company like Toyota. I do believe that the company like Toyota can adapt own platform to these models in a very short while in order to think the Saab’s future without GM. I think there is no any suitor up to now able to do so. Youngsman or others can not develop new plathform for these models without GM license as quick as to deserve the Saab fans patient and to keep Saab owners happy.
    Since Saab reputation is slamming recent years, what kind of business plan will make Saab to stand up. I know something about that.
    First step is to keep Saab manufacturing run so they can negotiate with GM for temporary licensing for current models for a limited time like couple years to gain the time for developing new plathforms (I think Brightwell can find the engineers in Turkey for developing the new plathform, I can help them for that). Then get rid of GM technologies (phoenix plathform) and any single component of it.This may be a part of license agreement with GM. After then, focus on new plathform development and current manufacturing.
    Saab cars are very expensive in the usa, I have no idea in any other country how much Saab expensive is.Why Saab cars are that expensive? I am not saying that cars dont worth it but price needs to be reduced. First, freezing the sale prices on the point that for selling high volume or at least cheap enough to keep competing with others then make cost reduction activities in every square centimeters of Saab facilities (that what Toyota does) and the suppliers. That will be the Saab profit and indication of current production.
    Since Saab is manufacturing the luxury cars, for the future design and technologies are the relatively distiguishing part of the bidding for the suitors. How can they follow the technologies growing all around the world? when you try to keep the Saab equipped with new technologies developed other parties that will make Saab more expensive then current. Ultimately, Saab needs to develop own technologies for the car and the new manufacturing technics (automation, less waste etc.) for sustainable future. If some onwe has those abilities in near future they can keep Saab alive.

Comments are closed.

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.