Simon Padian works for Einar Hareide again

Many of you have repeatedly asked what is currently Mr. Padian doing. I don’t know if it is a good or bad thing, but Mr Padian started working for a Swedish Design Studio from June 5.

But it is not only Simon Padian. I get the impression that the Saab design is clustering around this design studio that based in Gothemburg, which means that those former Saab employees may work on projects for Volvo, but it also means that they are there and any new owner of Saab Automobile could have access to them as well as they could have access to those former Saab engineers that have been clustered around engineering consultancies based in Trollhättan.

On June 5, Anders Gustafsson, a former senior designer at Saab Automobile, joined Einar Hareide’s Gothenburg studio.

Anders Gustafsson started his career at Saab on 1991. During his time at Saab he worked on different Saab concept cars like the 9x, the 9-3x and the AeroX. Regarding the production cars, he worked on the 9-3 Sports Sedan and the interior of the NG 9-5.

From 2000 till 2005 he was assigned to Saab Advanced Design in Pixbo, Sweden, and from 2005 till 2009 he was part of the Saab design team.

Anders Gustafsson’s page at Hareide Design.

On the same day Simon Padian also started his work at Hareide Design as design director – Sweden.

This is how his new employer describes him

Simon started his career as a designer in 1987 and got employed by Saab in 1989. During his time at Saab Simon had been working on all the major cars from Saab like the 9-5 estate, 9-3 Sport Combi, 9-7x including a number of great concept cars.

The most unique period of Simon’s career started in 2005 when he was asked to establish and run the Saab Brand Design team, this was partially formed from the original Saab Design department, which at this time became fully integrated into the GM global design organization. While still maintaining design responsibility for all Swedish produced Saab’s, the focus was to lead the only permanently brand specific design team within GM, developing the Saab Product Pillar (Progressive Design) and feeding the GM design organization with Saab relevant design trends, strategy and conceptual proposals. This not only covered mainstream products but also included the task of developing and being responsible for the design of Saab Expressions merchandising. The design strategy and many of the ideas from this work were realized in the new (2010) 9-5 as the first of Saab’s next generation products. The work also targeted a longer time frame working on defining and visualizing the Saab portfolio for 2020.

Simon Padian’s page at Hareide Design.

And why am I saying that Mr Padian works for Mr Hareide again?

Einar Hareide is not only the CEO and founder of Hareide Design he, for the ones that did not know it, was also chief designer at Saab Automobile.

Einar Hareide, began with Saab as a designer in 1985 and worked until 1989 before he decided take a job with Mercedes Benz briefly, then returned to Saab in 1991 as a designer until 1994. In 1994, he was appointed design director until 1999. It is important to note that Hareide worked alongside Björn Envall on the new generation 900 designs (Envall-Hareide era).
Einar Hareide was also responsible for the early introduction of the 9-5 until the first modification was made in 2002, the 9-3 which was the successor to the new generation 900, as well as the 9-3 Sport Sedan designs from 2003 until 2006, and exterior design until 2007.

Einar Hareide’s page at Hareide Design.

On what kind of project will Simon Padian be involved in the future?

It looks like the Gothenburg studio has done some projects with Volvo Trucks and Volvo cars. One of the latest project they did for Volvo cars is the V60 PHEV. Hareide Design worked on the rims and the instrument cluster for the V60 PHEV (that will also be used in the V40), changing the typical 2-gauges Volvo Instrument cluster, to a more saabish 3-gauge instrument cluster with a central speedo.;-)

Volvo V60 Instrument cluster

Volvo V60 PHEV

(Pictures by Hareide Design, Einar hareide’s CV by Saabhistory).

23 thoughts on “Simon Padian works for Einar Hareide again”

  1. Well, we shouldn’t expect that he would just sit around forever waiting for a Saab solution. He has his own life to look after and is obviously exceptionally talented. I congratulate him on this new position. But I also hope that if and when things are up and running at Saab again he could be engaged once more–either directly as chief of design or contracted through his exciting new position. I am just bummed that his skills might be diverted toward Volvo, unless of course a relaunched Saab doesn’t happen. In that case, his designs might draw a lot of Saab fans toward its Swedish cousin.

    • It is a good thing to keep your skills up to date working for Volvo.Volvo will benefit a lot from the Saab resources they got. I said it back December, GM didn’t wanted competition..guess what,now they face even more (at least a bit worse than they could have managed to control themselves by be a part and regulate Saab).

      As for that speedometer, um, makes it non-linear if even more true saabish.

    • OT. I wonder how much they charge per hour for the crappy work they do?
      If companies could place bids in March they must have known the value of what’s left, so the question is why didn’t they pick a winner back then and start working on the final paperwork and the one with the dotted line? Oh, it must have been the instructions from Stockholm that they can’t sell SAAB to M&M because they’d just continue making Saabs and we can’t have that now can we?

  2. As someone who was behind the gorgeous design of my 9-3 I both wish him well and hope to see him possibly rejoin Saab in the future.

    I have to admit that despite the non-driver centric look of the gauge dash+gauges above, I do like the look.

  3. Good luck to him. As someone who appreciates Saab AND Volvo (less so.. But still) – good luck to him! Please carry over some Saab thinking – I might need it later!

  4. These guys defined what Saab became. Einar Hareide’s 9-5 was a timeless design until it was ‘DE-ified’ by which time the original simplicity of its design was well and truly messed up. His collaboration with Bjorn Envall on the NG900 made what was, IMO, a perfect interpretation of the Classic 900 and one of the best designs Saab ever came out with. Again, said car was mess up a liitle by adding those chunky bumpers turning into the 9-3.

    The 9-3SS shows what is best in Scandinavian design. The original model still looks timeless even though it is 10 years old and was only messed up when GM ‘dumbed down’ the interior.

    If I met Simon Padian today I would shake his hand. His 9-5 is PERFECT and everytime I see one I get so excited just looking at its lines. BEAUTIFUL BEAUTIFUL BEAUTIFUL.

    I really want to see Jason Castriota’s new 9-3 to see what he has done.

  5. Gustafsson, Padian, Hareide … that’s the head, heart and soul of Saab design right there. The dominant centrality of the speedo alone is one of the things that makes the dash of a 9-3ss a prime example of form och funktion – stylish and functional, and not to mention more intuitive than the dual set-up where speedo and rev counter fight for the driver’s attention. I do think that both Audi and BMW make attractive dashboards of that twin-dial type, but I would have the Saab style over them any time.

    Another appealing point for me about these designers is the way that the 9-3 sportcombi’s progressive body design still harks back very clearly to the 1964 design sketch (by Sixten Sasen I believe) for a 99 full combi (estate/wagon), alas never put into production.

    So the fact that these three guys are working on Volvo design makes Volvos increasingly attractive in my eyes, should the worst happen to Saab. Plus I find the You concept much more attractive, and a better blend of heritage and innovation, than the PheoniX concept. I have nothing against Mr Castriota, and he has made a number of interesting designs, but I did not care for some of his reported remarks about the work of his design predecessors at Saab, and I am not convinced he really does ‘get’ Saab’s design philosophy. I will be happy to be proved wrong, though, if ever the Castriota design for a new 9-3 sees the light of day.

      • Nice one Red J. I followed the hint and I see that Frida Torgeby from Hareide was part of the “Concept You” design team.

        Seriously, the video on the Hareide website of how that car was put together, from the design principles to the hand-woven carpet, and the combintation in the team of native Swedes alongside foreigners who have made Sweden their home giving a healthy blend of Scandinavian heritage and fresh blood, is enough to make me fall in love with Volvo. The Hareide team itself seems to be built on similar lines, those who have just been secured from Saab being a case in point.

        I must admit I am biased regarding Volvo. My wife and I were driven on our wedding day in a beautiful ’61 Amazon, and Volvos were always my second or third favourite car, the other being Citroen. And that remains the case today, in fact.

        Looking at it as obectively as possible, in my view 21st-century car design is all about striking a balance between heritage and innovation, and I like the You because I think it does that very well.

        With that in mind I have been looking again at the PheoniX concept, just to compare. It doesn’t excite me on an emotional level, so I am trying to apprecate it on an intellectual level. But there are two things I come away with. First, the “wings” are a gimmick. I see that they are intended to convey dynamism and movement, and flight – a nod to Saab’s (and, ahem, Spyker’s) aviation heritage and all that. But no, sorry, it doesn’t work for me. Their loopy appearance does look a bit like shoelaces, though, but I’ll come back to that…

        Second, the aesthetic aspects of the PheoniX that feel truly Saabish, say the nose for instance, are the bits that are reminiscent of … the Aero X. Which in my view is still the better looking, more successfully resolved and, most importantly, Saabish of the two. Hmmm…

        Other than that, and I think this point has been made before, the PheoniX looks like a rather fantastic Adidas training shoe. Interesting, for sure, and I am certainly glad it is in the museum and I look forward to examining it, but I’m not at all convinced it is a Saab. Put it in the Saab 600 category, perhaps? The Delta was a great design!

        Oh God, this reminds me, I really will have to eat my words if they make a 9-3 based on the PheoniX and I really like it… oh well.

        • Sorry, beg your pardon – Hareide is of course Norwegian but the former Saab guys are working in the Gothenburg office. It will be really interesting to see what they do next…

        • The buttresses on the PhoeniX are said to act as a spoiler, eliminating the need for a rear spoiler.

          I see now that the PhoeniX is only 25 cm shorter than the Aero-X, which I find strange as my first impression of the PhoeniX was that it signalled the introduction of a smaller Saab.

          • OK, Rune, I see what you mean. These buttresses, or “wings”, presumably also house the rear-view wing mirrors as well as giving the car directional stability, so I guess that makes at least two good reasons why this Pheonix feature is not a gimmick after all, and is in fact “functional design” and therefore Saabish. See, I told you I would be eating my words! Still not sure I actually like it, but perhaps it will grow on me.

            • No need to eat any words.

              There are several other aspects to consider. How would you clean such a car? Or get the snow/ice off in the winter? All those extra crevices, bends and corners add to its complexity.

              Maybe not much, but perhaps enough to annoy a customer?

              The Aero-X concept which evolved into the NG 9-5 is easy to like IMO. My 9-5 never fails to make me smile, and I curse the tree which is currently blocking my view of the parking lot. As such, I don’t really see why the PhoeniX concept was needed, even though I liked it at the time. I think Saab could have done quite well with the Aero-X design for at least a decade more.

              (No, I don’t really have a firm opinion on this topic — and as long as we have not seen what the Phoenix 9-3 would have looked like the discussion is a bit irrelevant)

        • Alan,
          I’m also following Volvo’s design, and after the presentation of the “Concept You” in Frankfurt, I thought Volvo’s design may move to the “right” direction, as the current design language is already a little bit “overdone”. But I have some problems with Mr. Stefan Jacoby.

          He is a German and comes from VW, and now he has hired a former VW designer,Thomas Ingenlath, as chief designer for Volvo, and I don’t like his latest work at VW. 🙁

          • That does sound worrying, from the perspective of design identity, but I will give Mr Ingenlath the benefit of the doubt until we see what he does at Volvo.

            If only there was social media in 1984-5, we could look back at what people thought of Giugiaro designing a Saab (although he had inadvertently already done so with the 600, but that doesn’t count).

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