It is with great sadness that we let everyone here at SaabsUnited know that our friend and Saab Ad man Curvin O’Rielly lost his battle with cancer on Friday night. For a man that I never met but had the chance to interact online here and through Facebook, it greatly saddens me to have received the news last night through the crew mail.
I am Curvin’s son in law. I noticed your nice historical posts on Curvin and his ad work with Saab. I am writing to let you know that the original Saab ad man has passed away here in Saratoga Springs, Friday night. I can forward you a link to an obit when it is published in the next couple of days. I found your posts as we searched online for more material for his obit.
Darren, Saratoga Springs, NY
Curvin is the man responsible for the 1979 Saab tagline “the most intelligent car ever built”. Back in November of 2010 Swade did a profile on him where Curvin introduced himself to all of us.
My favorite print ads from his time with Saab ads are these:
If you click the link above to read the profile he did for Swade, you will see that this mans background was so much more than just Saab, heck this man is responsible for the Jello pudding ad campaign with Bill Cosby that ran for 32 years. He has won virtually every award you can in advertising as well.
His simple philosophies from the Swade post are great rules to live by.
As a copywriter, I have a simple philosophy: “Every word weighed before use.”
As a copywriter, creative director and brand strategist, my philosophy is equally simple: “Be on-target strategically but off-center creatively.”
I had noticed that on July 2 he had posted a photo of himself at home and I couldn’t have been happier and then yesterday receiving this news of his passing, what a shock.
I believe I read somewhere that he was a speaker at the 2010 SOC and with the 2012 SOC going on right now, I would ask that everyone think of memories of Curvin while you’re out there enjoying the sights and sounds of Saab this weekend. He was what we want to see in Saab and had a great way of marketing to everyone. As he once said, it’s hard to build a reputation in the car business and very easy to kill it. Curvin, you really knew how to build a reputation and your work and the way you carried yourself spoke to the character you possessed and it is one I will truly miss.