57 thoughts on “Poll: Your favorite Saab logo”

    • Good for Scania and Saab AB. I see it as them telling Maud and Co. (i.e., Swedish Government morons) to stick it where the sun don’t shine.

      Clearly both were stakeholders in Saab – even if they (Maud and Co.) didn’t realize it. They tried to crowbar a deal without consulting two major stakeholders which just so happen to own the name “saab” and the iconic logo. Again – morons!

      This is snowballing into a major disaster for NEVS and Maud and Co. and I’m loving it. Don’t forget, Maud and Co. AND GM killed Saab, either one (on their own) could have prevented its death.

    • I did not originally consider the wordmark a logo, but I am thinking of posting another poll where you’ll get to pick between the wordmark and the winner of this poll.

    • Wasn’t sure about just the type mark but seeing it on the ng 9-5 I think it really reflects the simple Saab philosophy, if it still remains the same in the future that is.

    • Agree but the SAAB name; as used on the Griffin and 9-5 NG, is in fact not a logo.
      I do like these thick letters on the back of the Saab car but the logo still is on the front of the car and that is what we now vote for, isnt’t it?

      • “KIA” is just lettering in an oval. I like SAAB as the font itself is identifiable as a logomark. I always liked the 900s in the the 80s that had the SAAB lettering/logo. Simple, effective, uncluttered.

  1. Does anybody know what does symbols in the old Saab logo mean???

    My absolute favourite is the plane with the current SAAB word mark.

    • “Historic corner”
      It is Sixten Sason´s idea of a stilized S and A and the 92. This was never a company logotype. Just a badge for the prototype car(s)

  2. None of the above. Just Saab in the latest font just as you saw on the front of the new 9-5. Before Saab and Scania joined forces, the 99 didn’t have a logo

  3. This is a quote from saabhistory.com:
    “According to the book “Saab The First 40 Years“, published in 1987, it indicates that the origins of the emblem of the Ursaab 92001 prototype are from the Auto Union, but that is where the trail ends.”
    It would appear (from my five minutes of Googling) there really isn’t much on the subject, but now I’m very curious as to what it means. Truly, if someone knows what the Ursaab logo stands for I’m very curious to know more about it as well.

    • I also did some research and could not find much on the Ursaab logo. I did however find a striking resemblance to the Saab griffin and the Swedish Province Skane and their shield. Its as if the shield was just modernized to what the griffin looks like today. I am surprised that there is not that much information and no organization has took it upon themselves to do a thorough history/ documentary about the Saab company and their cars. Maybe here at SaabsUnited someone might have the resources to do this?

      As far as logos go, I vote the Saab Scania. If my history is right, it was Scania who put the turbos in Saabs and from there changed the playing field. My company works closely with Scania and their vision and philosophy mirrors Saab to this day. I hope next time you see a Scania truck you will think of Saab and it brings a smile to your face, it does with me everyday.

  4. I like the Saab wordmark and I also like the airplane logo.

    The old wordmark that matches the airplane logo, however, is showing its age. This is primarily because slanting letters in this way and is currently, out of fashion. While it is true that “retro” aesthetics have been making a come back in the last eight or so years, this non-subtle slanting of the letters still appears to be rather dated.

    One curious thing I have noticed about the SAAB logo is it looks atypically modern for an All CAPS logo. The trend, since the start of the “dot-com era”, has been to make all brand names lowercase, but the “SAAB” wordmark has been an interesting exception. As to why this is the case, and the reason why It looks so good: I honestly don’t know.

    • An additional note I want to make: Assuming that the Saab name can be used, I would argue use of the SAAB wordmark … in addition to the airplane logo (by itself) would be ideal.

      Imagine a Saab steering wheel with the airplane logo by itself. It would look pretty slick!

      • Yes, that is Getting close to what I’m envisioning. For actual production cars, the airplane logo wouldnt fill the center of the steering wheel but would be the emblem in a smaller size. We can have this same emblem in the front as well but in the back: I would argue in favor of having the SAAB wordmark.

        An alternative to the airplane logo would be a completely new picture of the griffin. Perhaps even a combination of a new Griffin and the airplane logo would be interesting.

        • I think the airplane logo is not one we could use though as I seem to remember with the Phoenix back brake light that we were told that logo is owned by Saab AB. I may be wrong but who knows now.

      • Traditionally yes, but in the last decade: the lowercaseification of brand names has extended to acronyms as well. The examples are endless: msn, at&t, abc, …

  5. I miss the choice of the SAAB wordmark and the Saab-Scania roundel. I prefer the former in combination with the latter. 😉

  6. This is off-topic, but I have to correct some assumptions made mostly by non-swedes:

    1. The Swedish Government DID NOT have any influence over which lawyers were chosen as bankruptcy administrators.
    2. The Swedish Government DID NOT affect to whom the bankruptcy administrators decided to sell the bankruptcy estate and whether it was in parts or as a whole.
    3. Maud Olofsson HAS NOT been Minister of Enterprise since September 2011 and the position is currently held by Annie Lööf.
    4. A minister in Sweden CAN NOT directly affect the actions of an authority (including the NDO which soon will own Saab Parts) in an individual case since this is illegal according to the Swedish Constitution (Grundlagen).

    Please understand this, now back on topic. 🙂

    • You are absolutely right about beeing off-topic, but since you are at it: the government has not interferred with the name and logotype issues. But the Government did just about everything else they could to kill Saab. If you think they have strictly followed your points 1 to 4 you are either very blue-eyed, or very uninformed about what actually happened, or just working for one of the political parties involved in Alliansen.

      Idon’t see the loss of the Griffin symbol as a big thing as long as the Saab name and wordmark is kept. But I do hope the real truth about the Governments actions in this scandal comes to surface before the next election.

    • …and you know this, how? Not sure how it works in Sweden, but in the U.S., the government has plenty of influence (that we find out about years later) in matters that their big nose shouldn’t be in. Unless you have spies who have been all over the place—-and phone logs/phone call recordings, you have no idea what influence the government has exerted on the players in this tragic saga.

    • 5th choice. A round dark (retro) blue emblem for hood and wheels with the SAAB wordmark in shiny silver made using paint and coating that lasts 50 years.

  7. I understand why they changed the Griffin logo into the word-mark logo SAAB.
    Their supplier couldn’t deliver ones that stood the test of time.
    The rear one on my 2010 9-3X seems already to getting bad……… After two years!?
    I Love the car 🙂
    Starting to get annoyed with the rear badge 🙁

  8. I would prefer the new 9.5-II style wordmark on the grille and on the back,
    in combination with the airplane (without letters) applied to hubs and steering wheel.
    (and on the third stop light as on the Phoenix…)

  9. According to news sources, – NEVs are not given the right to use the griffin, BUT the company PARTS are given the right to use it!

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