A few hours ago Swedish radio P4 Väst reported that Scania refuses to grant NEVS the rights to use the Griffin symbol on their cars.
Saab’s new owners Nevs has suffered a setback in the negotiations surrounding the brand. Scania is saying no to Nevs may use the classic Gripen symbol of their brand.
– From our perspective, we will not allow them (Nevs) to use the Gripen, said Scania’s Senior Erik Ljungberg.
What will it take for you to change you and to say yes?
– We see little opportunity for us to change us and we deem it non-negotiable, says Ljungberg.
While this is sad because we all got to like “our” Griffin over the years this is not such a big surprise. On the second generation of the 9-5 as well as on the 9-3 Griffin the Saab wordmark became more prominent. As we already heard in 2009 this was due to a desire to change the optics as well as to avoid a huge fee for the continued use.
What I really want to stress here is that, as Erik Ljungberg of Scania also says in the article, Scania has no say regarding the Saab name. The negotiations about that are up to NEVS and SAAB AB.
So as I wrote in my recent post, there is still more than a good chance we’ll see brand new Saabs again in the future.