Through my network of car designers I have been recommended to get in touch with a British born guy living in Vargön (Wolf’s Island). Vargön is just a couple of kilometers north of Trollhättan.
Since design in the recent years have grown to become the number on assett when selling cars I feel it is very important to keep the discussion on this dear topic. What is underneath the curved sheets of metal is today not of such big importance since most modern cars are adequate in terms of driving behavior and safety. Very few has he capacity or the knowledge to press a car to its limits. Many manufacturers work hard on putting well designed cars on the roads. Just take a look at the Range Rover Evoqe and the MB CLA class or the brand new Alfa Romeo C4 or the coming Alfa Romeo Gloria that came out of a design student competition at IED in Italy.
Eduard Gray is a talented 36 year old (very Swedish to tell a persons age), he designs not just cars but also yacths. His company is called Grey Design http://graydesign.se/2/ Some years ago he did a new take on the Ursaab.
He told me that he is working on both a new 9-3 as well as a 9-5, the designs well be ready in just a few weeks time so embrace yourselves.
Today I got a letter from Eduard that is posted here below.
“The SAAB Sixten 92010 concept was a product of the overwhelming positive response that I had to my previous conceptual offering, the Saab Spyker Tribute. Spurred on by the comments and suggestions I got from sites like AutoMotorSport.se, I decided that I would turn my hand to attempting a more commercially viable design for the brand that was at the time the subject of much speculation. A new smaller Saab was rumoured, and this was an attempt to give that rumor a face.
I gleaned feedback from the forums that I researched, from locals that had a close relationship to Saab and from my work colleagues who had been involved in creating some of the very cars we drove around in. There seemed to be an overriding desire to go back to the roots of what made Saab so unique and so loved and all roads pointed back to the 92001 Ursaab. Indeed the purity of its lines and the sheer commitment to a simple aesthetic, devoid of clutter and pomp, included all the ingredients for a classic design icon.
To bring the design up to date, I added some creases to the familiar forms of the 92001, bringing it in line with the current standards of edgy automotive design, whilst trying o maintain the same uncluttered purity of the original. Incorporated into the face of the car were elements of the current light and grill configuration and the tail of the car fused elements of the speculated tail lamps of the coming 9-5.
The proportions of a car are extremely important, and I took great liberties here, as I always do, to give the car a sporty stance that todays generations have come to expect from smaller, more premium cars. Overall the car is a lot larger than the original inorder to give the visual appearance of a lower, wider stance and a more sporting roofline.
The one detail that I absolutely made sure was included was the ‘hockey stick’ chrome work around the windows that has been the sweetheart of Saab enthusiasts since it was introduced on the first 92, and propagated by my friend, Björn Envall on all subsequent Saab designs.
The release of this design gained me further exposure as a competent designer and as a result, I was asked to create some yacht designs, which after their release went onto gain over 3.4 million views and landed me a design job in Monaco at Palmer Johnson Superyachts. http://www.palmerjohnson.com
I have not stopped designing vehicles, but I always look back at the Sixten and continually hope that I can capture the character and personality that was achieved in that little package.