Well, not exactly, but in the new BAIC D Series commercial, Nicholas Cage drives on two wheels as the car’s official spokesperson.
Clearly he had some help from the Saab Performance Team. It’s amazing to me how a great looking Saab can be transformed into something so bland and tired looking. I’m sure an authentic Saab will have a much better reception on the Chinese market, and I’m pretty sure it won’t need washed up American actors to endorse it (though I’d take a relevant celebrity if they’re interested).
It leaves me wondering how much of a difference the Saab name and heritage will really have when the cars face off in the Chinese market. The Saabs will of course be built in Sweden at first, so that’s another selling point. As we heard from Mattias Bergman at Oktoberfest and other times, you can’t just fake a luxury brand perception in China. You either have it or you don’t. Up until now, Saab’s visibility as a premium player on the Chinese market has been fairly small, but all the authentic ingredients are there to draw upon.