What If Saab Had Designed Furniture?

This is a video of a design created by Joel Hesselgren titled “If SAAB Would Do A Furniture” and was a design study of the aesthetics of SAAB at Beckmans School of Art. The video is from 2007 so I am sure many have seen it but it is worth a second or third look. It always blows me away to see this kind of stuff. The practicality and the art combined, so much to what SAAB is to most of us.

http://youtu.be/nPNjZgkLJNs

In a world where many cars and products start to look more and more like each other, boredom can set it (at least for me). I hope to see once again a company that can look outside the box and design in ways that makes you “Move Your Mind”.

Look at these chairs that become a coffee table when put together. Why would you need that? Why not? I can think of many times in my own home where seating becomes an issue and here is a solution to add two more chairs by sliding the table apart. I can think of many times in the past where SAAB designers would have been asked the same questions and I hope in the future those answers will be the same, why not?

Screen Shot 2013-07-03 at 1.27.51 PM

3cyl
Member

Furniture that doubles as chairs or a coffee table is nice, but many SAAB fans are hoping for a fastback hatch that doubles as a sedan or wagon.

Jesse Crandle
Member

Amen to that….

Joe
Guest
What if Saab had designed furniture? 1. They would have made innovative and interesting furniture. 2. They would have been bought by Ikela. 3. Ikela would force them to make screw-together furniture for kids dorm rooms. 4. Ikela would spin them off. 5. A vulture would make a fortune under the pretense of “saving” them. 6. The Chinese would buy the rights to the name after years of legal wrangling. 7. The Chinese would turn the factor into a cardboard production facility. 8. The Saab faithful will continue to hope for them to make innovative, well built, and interesting furniture… Read more »
Angelo V.
Member

Would anything be battery powered?

Chris Hansel
Member

Jason, this ties into the idea of selling Saabs at Ikea. Which I always thought was a great idea. Both companies employ a similar phillosophy. Maybe NEVS will consider some type of tie-in.

Ralph
Member

Troels, your opinion please! 🙂

Troels, Denmark
Member
Hi Ralph! Thanks for your interest in my opinion! As you know, I am a furniture-designer and architect who likes SAAB very much. I have earlier on this site, tried to describe how I see SAAB as the car-brand which, in the highest degree, integrates Scandinavian design-values in their philosophy and design. Creating furniture with multiple functions is a very interesting – but also very difficult – task. As a censor in Design-schools I have seen many projects trying to do that. Some good examples, but, rather often, the solutions are more ideas then something you will use in daily… Read more »
Ralph
Member

Some very nice designs there, I specifically like your ‘Table 1995 Prototype’, hope it gets into production one day. And I 100% agree with your design principles! Cheers, Ralph

Troels, Denmark
Member

Thank You very much, Ralph! Cheers!

theSandySaab
Member

Hey Troels, did not know your background. Some great stuff, love the loud speaker man, the GRIP and some of the chairs and loungers!
Is anything for sale anywhere or is it “virtual” designs?

Troels, Denmark
Member

Hey SandySaab! Thanks a lot! 🙂
Some of the furniture is prototypes, but quite a lot, is manufactured by different Danish furniture-brands.
The loudspeaker is a prototype (one-off-furniture), made for an exhibition.
The GRIP-tablesystem is maufactured by the Danish company; Randers+Radius and thus possible to buy. (It also won the Danish Design Award 2012 and have, recently, been nominated for German Design Award 2014).

Troels, Denmark
Member
Hi Ralph! Thanks for your interest in my opinion! As you know, I am a furniture-designer and architect who likes SAAB very much. I have earlier on this site, tried to describe how I see SAAB as the car-brand which, in the highest degree, integrates Scandinavian design-values in their philosophy and design. Creating furniture with multiple functions is a very interesting – but also very difficult – task. As a censor in Design-schools I have seen many projects trying to do that. Some good examples, but, rather often, the solutions are more ideas then something you will use in daily… Read more »
theSandySaab
Member

I like the table and video, but I also believe that form follow function. To try to find strained second uses for items seems suboptimal. Ie, a convertible wagon, or similar. What do you want your product to do, design something that does that well, execute! I don’t think the two chairs are very comfy nor the resulting coffee table very exciting, where will you sit?
By the way, that gorgeous table looks like a Saab front grill upside down, yes?
..my 5c…

TonymacUK
Member

SAAB magazine – I miss that.

saabni
Member

I’m sorry but shows what a sad state of affairs we are in when we have nothing better to write about than furniture , is this the way nevs wants to create excitement about their new products???????

Angelo V.
Member

Next up: What if NEVS designs toilet seats?

RS
Member

I’m sure they would be electric.

Angelo V.
Member

No doubt. And just for Tim, they’d include a heads-up display.

TonymacUK
Member

An interesting snippet of Scandinavian design thinking – I hope that design flair filters through into the re-incarnated SAAB, so, sorry, saabni, but this does seem relevant, interesting and amusing.

Ian Phillip
Member

I would buy the hell out of the coffee table in the video.

TonymacUK
Member

While this may be off topic, mainly because there doesn`t seem to be a topic, the current issue of “Classic & Sports Car” magazine has an interesting piece on page 170 entitled “the saloons that took the seventies by storm”. It compares the SAAB 99 with the likes of Lancia Beta, Citroen CX and is well worth reading – and with comments like “15 years ahead of its time” and ” the SAAB`s quality puts its rivals to shame” worth reading again. Interesting though though the coffee table is, this is better.

Angelo V.
Member

I’d love to have a copy of the magazine—-and the coffee table to put it on in my living room or family room!

TonymacUK
Member

Can`t help with the table, but the magazine is in newsagents now and I`m fairly sure it`s available outside the UK – couple of good pics of the SAAB too.

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