This is a video of a design created by Joel Hesselgren titled “If SAAB Would Do A Furniture” and was a design study of the aesthetics of SAAB at Beckmans School of Art. The video is from 2007 so I am sure many have seen it but it is worth a second or third look. It always blows me away to see this kind of stuff. The practicality and the art combined, so much to what SAAB is to most of us.
In a world where many cars and products start to look more and more like each other, boredom can set it (at least for me). I hope to see once again a company that can look outside the box and design in ways that makes you “Move Your Mind”.
Look at these chairs that become a coffee table when put together. Why would you need that? Why not? I can think of many times in my own home where seating becomes an issue and here is a solution to add two more chairs by sliding the table apart. I can think of many times in the past where SAAB designers would have been asked the same questions and I hope in the future those answers will be the same, why not?