Saab Automobile Parts AB is broadening its offering and is changing its name to Orio AB
On 13 November 2013 Saab Automobile Parts AB is changing its name. The new name is Orio AB. At the same time the company is investing in growth by means of broadening its customer base and product range.
Saab Automobile Parts AB has been responsible for spare parts for Saab cars since 1947. Today the company markets, sells and distributes Saab Genuine spare parts in over 60 countries. The name change to Orio AB does not affect the broad service network and commitment when it comes to Saab.
“On the contrary, during the coming period we will be expanding our network of workshops that offer service and genuine parts to all Saab owners”, says the company’s CEO Lennart Ståhl.
The company changing its name to Orio AB will enable and facilitate the company’s growth initiatives for an expanded customer base and an expanded product range.
“In that perspective, the Saab name is a little misleading and a limitation in purely commercial terms”, Lennart Ståhl points out.
The formal decision to change the name to Orio AB is being taken at an extraordinary general meeting on 29 October, for which a convening notice has been sent out today. Following which, the Swedish Companies Registration Office shall also approve and register the new name.
“In connection with the official name change on 13 November, we will present our new logotype. At the same time it is the starting point of a very exciting future for our company and our employees. We see significant opportunities for growth”, says Lennart Ståhl.
The long history together with Saab has laid the foundation for a world-class spare parts company with advanced logistics, great engineering knowledge and a strong innovative spirit.
“We are extremely proud of our history and of course it feels a little sad in a way that we will no longer be called Saab, but to develop the service for all of the world’s Saab owners will also continue to be an important mission for us”, says Lennart Ståhl.
The new name, Orio, is short and easy to remember, just like Saab.
“And just like us, it resembles no one else in our industry. We have over 60 years experience in spare parts, and this gives us a unique opportunity for the future. A new name opens the door to a market that is much larger than today’s, while at the same time we will remain loyal to our Saab owners”, assures Lennart Ståhl.
Chairman of the Board Håkan Erixon sees the name change as a natural outcome of the company’s investments in the future.
“Our task in the board is to decide on a strategy that creates value for our customers, employees and owner, and we see good opportunities for creating long-term and sustainable growth for the company. A name change is a natural step in this situation.”