Several Dutch Saab dealers have ordered new Saabs with the help of a Swedish intermediary. After Ruud Blokhuis, who has three Saab centres in the Netherlands, Driessen Autogroup also placed an order.
According to an article on BovagKrant the new Saab 9-3 Aero Sedans will be presented in the showrooms of Blokhuis in May 2014. For now it is mentioned Blokhuis has ordered three models. The Dutch entrepreneur aims at a positive impuls for the brand experience in the Netherlands. “Saab is and remains a niche brand. We don’t expect to realise substantial sales numbers, but we predominantly focus on the Saab enthusiasts who would love to again drive a new Saab. (…) When there is serious interest we will of course pick up more Saabs from Sweden.” Sales prices and terms of delivery are not yet known.
Also Driessen Autogroup jumped at the opportunity to supply loyal Saab customers with new Saabs, according to an article on Automotive Online. “We have a big and loyal group of Saab fans in Brabant (province of the Netherlands) who are without a doubt happy with this initiative”, says Jeroen Smits, Chief Operational Officer at Driessen Autogroup. Smits also recognizes an interesting opportunity for the business market with the upcoming electric Saab 9-3.
These interesting and positive actions follow the initiative of the Swedish Saab dealer who ordered a couple of new Saabs for his customers, as mentioned here on SU earlier on. It sounds like a good business case for Saab centres. They know loyal Saab customers who want to buy a Saab and they do them a huge favour. Of course it’s a relatively big investment for the companies involved, but they could for example work with a pre-order system.
Hopefully this news can inspire other Saab dealers, at least for now all over Europe. Imagine if multiple dealers per country would order a couple of Saabs, the total sales numbers of new Saabs could get a significant boost during the restart of production. Of course the sale of these first cars can have an advantage as the demand side of fans has been waiting for some time, so it’s no guarantee for a steady increase of sales numbers, but it’s an important start with a hopefully global future of Saab and its future models in mind. Customers waiting for a new Saab can be adequately serviced with a new Saab, and Saab centres can continue working with new Saabs, hereby definitely improving the Saab experience in the respective markets.
Maybe ask your trusted Saab centre about the possibilities, and who knows what little but valuable impulses we can offer for the Saab brand together.