Wow. After six years, it’s time for me to sign off from Saabs United.
My thanks to everyone for your kind thoughts, comments and emails since the announcement was made that I’d be leaving SU (thanks to RedJ for the banner that’s been up for the last few days, too).
It wouldn’t be a true Saab story, however, if there wasn’t another twist in the tale…..
I’ve mentioned previously that my decision to leave Saabs United is due to me having too many balls to juggle all at once. My regular job, my family and my work with Saabs United were too much to fit into one personal 24 hour period. Something had to change and the first change was to sell Saabs United. I’m pleased to be able to tell you that it’s not the only change that’s taking place, however.
My regular job was getting in the way of my Saab duties, so I’ve set my regular job aside.
Saab Automobile are going to take some very big steps in bringing the company closer to their customers. Saab has hired me to be involved, as part of a global team, in a sustained social media presence that will see Saab presented from an inside view, allowing you access to company events, key people and of course, the cars themselves – in a way that no bigger car company can do.
We will aim to create relationships between the company and the community that supports it, giving you greater access to the company and the types of experiences that Saab are already known for.
Saab are very appreciative of all the community support they’ve received and they want to build on that relationship and give something back. It’s a very exciting challenge and one that I can’t wait to sink my teeth into.
There will be a press release from Saab in a few hours from now. Exciting times!
The following is a note I received today from Victor Muller, who asked me to share it here as part of this post.
It is a given that you have played a key role in saving Saab last year by mobilizing tens of thousands of enthusiasts to rally in support of the company. You have single handedly proven the importance social media has nowadays in situations like the one Saab went through. You became one of my most powerful allies in those trying times which now are fortunately behind us.
We have learned that with the right approach, a brand can be activated in ways which were inconceivable just a few years ago. As a result we have made you an offer to come and work for us at Saab so as to allow you to dedicate your talents to the company which made it in part also because of you.
I thank you for what you did as Saabsunited and welcome you to Saab Automobile, where you will continue to unite all of us who cherish this iconic brand.
I wish the new owner of Saabs United and his committed crew all the success in the world and am confident that they will manage to enthuse countless avid Saabisti to support our brand and company in the years to come.
I have a whole bunch of thankyous to give here as part of my sign off. It just wouldn’t be right to finish up here without recognising the people who have provided support along the way.
This is a long list, so buckle up.