I really don’t have a clue what this means but it seams it to be their new claim, according to this video (3:03). It is a nice alliteration, but what do they want to say?
A new brand, a new logo and a new claim. The font for the logo looks very futuristic, but the new site and the new light font feels too clean too …. too similar to that company with the one fruit.
In an interview with Jonas Hernquist, sales and marketing director at NEVS, at the local newspaper he says what I think is the real reson to leave the name SAAB behind.
The second reason is that we are going to invest billions in products in the coming years, we want to do it in our own name and with our own brand, not a brand that we have borrowed and licensed from someone else.
So maybe it is not a bad idea at all. But despite the new logo and the new web site, and flags and lanyards I’m still missing one important thing. The car that will have that brand name.
A picture of a “so called” grill has been distributed with the press release, and yes it is not complicated to imagine this on the grill of a 9-3. But it would haave been nicer if they would have been able to not only present an empty shell, but also to show how are they goint to fill that shell. I mean, it must have been 2 or 3 moths ago when I read a very short article, that the development of the NEVS 9-3 was completed. Since then we have seen a black 9-3 with a hideous front grill, that converted the SAAB 3-piece grill into a normal 1-piece grill, but besides of that it looked just like the last SAAB 9-3, so I can’t imagine that this is the NEVS 9-3.
I wish them well, and I will follow all their steps as I’ve done in the past, but I think It will take me some time till I learn to call a car developed in Trollhättan a NEVS.
And BTW, on a video at the ttela.se site I’ve seen that the SAAB Wording at the factory is not there anymore.