Saabnut uses own Saab ad to attract test drive

What have you done with your ads from the Saab advertising competition? Did you just file them away, never to be looked at again? Or did you show them around a little more?

David C has done something with his submissions that’s pretty cool. He recently went to have a look at the new Saab 9-5, examples of which have just started to trickle in to Portugal, where he lives. I’ll let him tell the rest…..

Along with my 9-3 there was another car in this journey, driven by a colleague of mine, a co-worker, who traveled with is family. Being a Saab enthusiast, it isn’t hard for me to talk about the cars, particularly when someone is looking for a new ride and asks my opinion 🙂

Curiously enough, I never thought the ads I submitted for the saabsunited.com contest could ever be used, but guess what. A few weeks ago I showed him the ads I made and today we were visiting a Saab dealer. How cool is that?

They loved the cars, numbers were spoken, so lets wait and see.

It’s rare that an ad alone will sell a car. But what it does is spark a bit more interest and if it’s really effective, provoke some kind of action.

In this case, the ads combined with the personal points of interest resulted in a test drive experience. It’ll be interesting to see what the outcome will be.

These are David’s ads (click):

Saab ad competition – before the vote….

The judges votes are in and it’s almost time to choose your winner in the (unofficial) Saab ad competition. Before we get to the finalists and the all-important vote, however, there are a couple of things that have to be said.

First of all, I have to once again thank our sponsors for this competition. The whole thing started with me putting up $500 and the quality of the first few days entries grabbed people’s attention. In fact, they grabbed so much attention that sponsors continued to jump on board to the point where the prize offering more than doubled!

It wasn’t just corporate sponsors, either. A few regular readers of Saabs United – people just like you – loved the concept of the competition so much that they’ve added some money into the pot as well.

So, great thanks are owed to New Salem Saab, International Saab, ATS, transport services, SoonSaab, State of Nine, Maptun, Elkparts, Saab USA Parts, The Fudge A’fare and a couple of generous private donors.

Secondly, I want to pass on a huge word of thanks to everyone who prepared and posted an entry into this competition. Let me give you a perspective into how hard it was to select the finalists.

The judges were asked to submit between 15 and 20 finalists and the responses were much closer to 20 each (some were over). My hope that there would be enough multiple vote-getters amongst the three groups of nominations to make up a final group for you to vote on. It wasn’t to be. We didn’t get a pool of multiple vote-getters that was big enough to host a final, so I had to become the fourth judge, selecting a group of 15-20 of my own in the hope that my selections would back up a few of the selections made by our primary judging panel (which is what’s happened).

In going through the entries (nearly 500 of them!) with what I thought was a pretty selective approach, I ended up with over 60 first choice candidates. The process of whittling that down to 23 took absolutely ages. I’ve heard from one of the other judges that he spent nearly a full day working through his primary list of around 50 to cut it down to 20.

What does all this mean?

First, it means that there were a LOT of entries submitted that were of a very high standard. Having tallied up the votes and in preparing the images for display later today, I’m surprised at the quality of some of the ads that didn’t make the cut.

And second, it means that there could be a few disappointed people out there when the finalists are posted later. Please know that your work and your creativity is appreciated. Everyone who’s seen this competition has commented on the level of engagement and quality that’s come through it.

The four judges all had pools of around 20 finalists and only 14 have made the cut. There are probably 10 or 20 more ads that came very close to being in the final 14 but didn’t make it through for one reason or another – it really was that close. In fact, I’ve tried to find excuses to include a few in the final that didn’t make the numerical cut, but that would be unfair to those that did and the others that were extremely close.

What you’ll get then, are the multiple vote getters from the four judges’ respective pools of finalists.

If you’re not in there, please forgive us and know that you were quite possibly very close.

If you are in the final, then congratulations to you on your work and I wish you the best of luck in taking one of the three prizes.

Saab ad competition update

The (unofficial) Saab ad competition was an outstanding success, with more than 450 entries received.

Again, I must pass on thanks to our sponsors, who have supported this effort so generously and in doing so, have made this competition that little bit more interesting. Thanks to New Salem Saab, International Saab, ATS, transport services, SoonSaab, State of Nine, Maptun, Elkparts, Saab USA Parts, The Fudge A’fare and a couple of private donors.

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We now have three judges in place and they’re currently going through the ads and shortlisting their favourites. Two of the judges are from the United States and one is from England. I can tell you that all three have had years of experience in the fields of advertising and marketing, particularly with Saab cars and we’re fortunate to have them on board.

I am not a judge, but I’ll cast a tie-breaker vote if needed (unlikely).

I’ve asked the judges to send me a list of 15-20 of their favourite ads. Of course, their preferences are not likely to be exactly the same, but hopefully there should be a reasonable number of common selections, enough to make up a group of finalists.

The final vote will belong to you, the readers of Saabs United, via a poll.

I sent these guidelines to the judges over the weekend:

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1. What I’d like for you to be able to do is pick out your favourite 15-20 ads. If we’re all thinking along similar lines, then hopefully there should be enough ads in common between your three lists for me construct a final group of 10 or so for people to cast their vote on.

2. What are the judging criteria?

I initially asked people to do the following:

Design and construct a graphic and text suitable for a Saab magazine-style advertisment. Your ad needs to be ready to run – image and print all together in the one jpg file.

So that’s what should be at the top of your mind. A magazine style ad, either single page or double spread (depending on the shape of the ad submitted). If you were flicking through a magazine, would you stop at the ad? Would you read it? Would it make an impression on you, maybe enough of an impression to take an action?

3. Whilst impressive text is impressive, I would hate to rule out someone for whom English is not their native language if their concept is impressive but the expression shows they’re not a native English speaker. If someone’s got a great, original idea but the text could improve, then I think the idea should take precedence.

4. Where an ad is obviously reliant on other ads as part of a series, I think we should count the series as a whole. This, however, should not be confused with a series of ads along a similar theme, but which are standalone, complete ads in themselves. There are not many submitted that need to be judged as a series.

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Saab (unofficial) ad competition update

I’ve taken a few days away from the ad competition because, to be honest, it got pretty exhausting!

I’m hoping to finalise our judging panel in the next few days and over the course of the next week or so, we’ll get to the task of paring down the full list of submissions into a group that’s compact enough to include in a poll.

In the meantime, the ads have now been loaded on to several public sites so that you can view the collection in its entirety.

On Saabs United

If you hover over the “download” link at the top of this website, the ad competiton will appear as one of the links underneath.

Or you can just click here: Saab (unofficial) Ad Competition

Ads have been loaded onto that page in the order they appeared on the website. There are nearly 480 of them, though some are ineligible and may not appear at the links below.

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On Facebook

Gallery 1 (200 images)
Gallery 2 (200 images)
Gallery 3 (60 images)

Please make sure you share them around with your other Saaby (and non-Saaby) friends. Show them what a community can do.

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On Flickr:

The following collection includes a set for each day of the ad competition: Saab ad competition on Flickr.

Again, please make an effort to share these around with your contacts. Spread the word!

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Thanks again to all who gave so much effort in preparing entries for this competition. The calibre of the entries started out very good and just got better and better as people learned from each other and thought a bit more about what was needed for a good, engaging advertisement.

Thanks also to our magnificent sponsors – New Salem Saab, International Saab, ATS, transport services, SoonSaab, State of Nine, Maptun, Elkparts, Saab USA Parts, The Fudge A’fare and a couple of private donors – who have made the outcome all the more interesting 🙂

Saab ad competition – Final Day!

Entries are now closed for the Saab (unofficial) ad competition but there are still a heap of ads for you to see. Lots of last-minute entries came in, so here we go.

Of course, thanks are due once again to our fantastic sponsors, who have made this competition all the more interesting with their fantastic donations to the prize pool – New Salem Saab, International Saab, ATS, transport services, SoonSaab, State of Nine, Maptun, Elkparts, Saab USA Parts, The Fudge A’fare and a couple of private donors – you’ve all done a wonderful thing supporting this competition, so thankyou.

Here are the final entries in the (unofficial) Saab ad competition.

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Waxle kicks things off with an aircraft theme….

Kevin C has submitted a new ad and an edit of a previous one….

There are heaps of new ads for you to peruse after the jump!

Read moreSaab ad competition – Final Day!

Saab ad competition – Day 27

We are right at the pointy end of the competition. It’s November 30 here in Australia but I’ll accept entries until November 30 finishes everywhere (around 24 hours from now).

Thanks once again to our brilliant competition sponsors: New Salem Saab, International Saab, ATS, transport services, SoonSaab, State of Nine, Maptun, Elkparts, Saab USA Parts, The Fudge A’fare and a couple of private donors.

Here are today’s entries….. all 55 of them!

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Martin D kicks us off with a 2-part series, intended to be a double-page spread in a magazine (ad 1 on the left, ad 2 on the right).

Etienne from Saablog-In has joined the party with some original photography….

Matt R looks to a few other Swedish ‘exports’ to push Saab’s barrow…..

There are heaps more after the jump and as it’s done with this whole competition, they just seem to keep getting better….

Read moreSaab ad competition – Day 27

Saab ad competition – Day 26

It’s day 26 of the (unofficial) Saab ad competition and we’re nearly done, with gargantuan thanks once again to our competition sponsors: New Salem Saab, International Saab, ATS, transport services, SoonSaab, State of Nine, Maptun, Elkparts, Saab USA Parts, The Fudge A’fare and a couple of private donors.

Here are today’s entries…..

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We kick things off with a jaw-dropper from Tobias S….

Jorrit has sent through a few revisions on previous submissions as well as a few new ones….

Plenty more ads after the jump. Check ’em out!

Read moreSaab ad competition – Day 26

Saab ad competition – Day 25

It’s day 25 of the (unofficial) Saab ad competition, with thanks again to our competition sponsors: New Salem Saab, International Saab, ATS, transport services, SoonSaab, State of Nine, Maptun, Elkparts, Saab USA Parts, The Fudge A’fare and a couple of private donors.

We only have a few days left and then the judging panel will do their thing, paring this very impressive collection down to ten or so ads for you to vote on.

Here are today’s contributions….. it’s our biggest entry yet with a massive 40 of them for you to look over!!!!

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Max starts us off with a couple of magazine ads….

Andrew L focuses on brilliance….

More from Andrew L, and heaps more other ads after the jump….

Read moreSaab ad competition – Day 25

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