Saab 9-5 Advertorial

We all remember the Saab 9-4x advertorial in the Glamour magazine. Well it seems like Saab has made a second advertorial with a male model and the Saab 9-5 in the Background, the scenery seems to be the same, but Jeff can confirm it.


I don’t know in which magazine we will see this advertorial, but maybe somebody in the States should take a look in the next edition of the Glamour magazine.

Sometimes I can’t read. 🙁
It says DETAILS shoot, and I read details of the shoot.

Now I know that there is a magazine with the name DETAILS

Thank you lala.

Monday Snippets – Valentines edition

It’s been a public holiday here in Hobart and with the beautiful conditions we’ve had today, I hope you’ll forgive me for having made the most of it and enjoying they day. The Wooden Boat Festival was fantastic.


It’s also Valentines Day, an occasion we’ve never covered from a Saaby perspective.

Do you have any Valentines Day Saab stories that are fit for sharing? Did you drive off from your wedding with cans a-clunking from your Saab? Shared a memorable romantic drive? Meet your partner at a Saaby event? Have you ever given/received any Saaby gifts for Valentines day and if so, what sort of punishment did you receive?

It doesn’t have to have happened on V-day, any slightly romantic Saaby story will do.

Send in your stories (photos welcome) and I’ll share them all together later in the week. They can be inspiration for next year 🙂


Congratulations to Nicola on picking up his new Saab 9-5 2.0T Aero. It’s his fifth Saab and the tenth new one in his family since 1982!

10 points to the film buff who can tell me the name of the road the photos were taken on, and the 1960s film it’s famous for (some crazy driving!).


Can you imagine a top-ten list where a Saab finishes above a Ford Mustang, a Mitsubishi Evo, a Ferrari F40 and a Bugatti Veyron?

Popular Mechanics has paid tribute to some of the pioneering cars of the turbocharging era. The Saab 99 Turbo is second, with only the Porsche 911 Turbo before it.

It’s a fantastic list and well worth reading.


Some fact on Superbowl advertising……

Car ads were four of the top 10 most watched ads during the Superbowl.

Car ads were five of the top 10 most likes ads shown during the Superbowl.

But sadly….

Car ads were zero of the top 10 ads from the Superbowl with the best recall.


And finally, spotted by Jos on Twitter……

Car ads at Superbowl XLV

We’ve talked a lot about advertising recently, especially in the US market. There was some support for advertising at the Superbowl, too.

I thought I’d give you a walk through of the automotive-related advertising that was placed during the big game. Spots are said to go for several million dollars a-piece, which Saab just doesn’t have the cash for. For those companies that do, here’s how they spent it. You be the judge.

Suzuki Kizashi:


Chevy Cruze:




VW – Black Beetle


Read moreCar ads at Superbowl XLV

Wednesday Night Snippets – 2nd Wed edition!

Two lots of snippets on the same day?


Spiegel has a good article on Saab’s revival, which is very encouraging coming from a German publication.

“We went through hell,” Muller says of the period of negotiations with the former Saab owner General Motors. Gradually, however, business is back – at least in the first three quarters of 2010 almost 20,000 cars were sold by year end it will be about 30,000.

They also tested the Saab 9-5 recently, which they seemed to like quite a lot, aside from the 2.0T fuel consumption (remember, fuel economy is of the devil 🙂 )


Saab should bring back the Saab Way training course.

Very interesting reading from a guy who probably write the book for it (I’m quite sure he didn’t, actually, but he’s qualified to).


Congratulations to Jason M for picking up a new (to him) Saab 9-3 recently. Just his second Saab….


And finally, here’s another dealer-generated advertisement, this time for a combined Saab-Spyker dealership (oh, what fun it would be!)

Note: I’ve converted it from PDF and reduced the size, so the image quality isn’t as good as the original.

Classic Saab advertising – Saab Vs

I first posted these on the Trollhattan Saab site back in June 2005.

Seeing we’re having a focus on Saab advertising this month, I thought it’d be worthwhile showing these ads again. They’re favourites for many, combining some interesting stories along with fantastic imagery, occasional humour.

For the owner of a different make of vehicle, they’ll inspire interest. For the owner of a Saab, they inspire a certain amount of pride.

Please enjoy.



What you see is what you get. A rather unimaginative way of looking at the world. Take the Saab 9-5 wagon. On the surface, a cargo carrier. But look under the hood. A turbocharged engine that generates enourmous amounts of torque. The car’s versatility is evident: Cargotracks for securing loads, an optional sliding floor to make loading easier. But what about the torsionally rigid body construction that gives the car handling characteristics similar to a sports sedan? Can you see that?

Plenty more after the jump…..

Read moreClassic Saab advertising – Saab Vs

What do you expect from a Saab ad?

The (unofficial) Saab ad competition is going full steam ahead.

We’ve received some fantastic entries and it’s quite obvious that there are some very talented people out there.

I thought it might be worthwhile having a quick discussion as to what makes a good advertisement. That is…. what is it that we’re trying to achieve through this competition? What’s a good ad?

Is it incredibly good visuals?

A great tagline?

Plenty of information, or the ability to say more by writing less?

I’m no ad guru and I like various different types of ads. I guess the bottom line is that it’s got to have at least one very good element that stays with me and makes me think about it after I’ve turned the page, or switched the channel.

What floats your advertising boat?

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