I just received an email from our sales superstar Julie Gardner from Kelly Cadillac Saab. She has been so kind to write out for all of us to read, her inside take on the auction process and provided us with real results. For anyone who thinks they can just buy a Saab from the Auction, read this and you will see why a dealer still has to mark up the car you’re buying. Auctions like this are anything but easy when there are so many variables to watch for and still a lot of work to get the car to the final destination. Thanks again Julie, I can’t say enough how much you are appreciated for all you do with Saab.
For those that do not know me, my name is Julie Gardner and I have been a fan of SAAB since 1989 when I got my first “real job” at as a Sales Consultant at a (now long-gone) rural York County, PA, USA Ford/SAAB dealership. I am currently employed by Kelly Cadillac SAAB in Lancaster, PA and am known as the resident SAAB Specialist. As such I convinced our store’s owner, Geoff Kelly, to participate in the Smart Auction (SA) sale of 2011 inventory being made available to GM/SAAB only dealers as a way to make money to satisfy the debt of SAAB Cars North America (SCNA) to ALLY after December’s bankruptcy filing.