Saabs landing in Australia

Finally, some visual confirmation of Saabs landing downunder. It’s been a LONG time since we’ve been able to show images like these.

The first shipment arrived a week or so ago and the new cars are various models of Saab 9-3, including the Saab 9-3x, as you can see. These cars are shown arriving at Brisbane Prestige Group in Queensland (and my thanks to Kevin for sending me the pics).

The Saab 9-3x will be the focus of the first Saab Australia media activities in absolutely ages. The Saab 9-5 launch will be held later in the year, after the first 9-5s arrive.

There was an article in The Australian last weekend. According to the article, the shipment was made up of 75 vehicles, which will be distributed around the nation’s 11 signed-up dealers. Saab Oz have already stated that they’re looking to add a few more in key locations.


And about the photos above, that Brisbane dealership sure looks a lot better now than what it did a few weeks ago, when the floods came through.

They’ve done a fantastic job of cleaning up there.


Oh, and there’s a part of that article in The Australian that makes it sound like I’m about to buy my ninth new Saab. I’ve not owned 8 new Saabs in the past and I didn’t indicate that I have. I simply told the journo that I’d like to buy a new one some time in the near future, and that I’ve had 8 Saabs up until now. Misrepresented, but no harm, no foul.

Saturday morning quick snippets – Geneva edition

Geneva, here we come!

My application for press credentials is in, and RedJ’s will be following quite soon. We’re doubling-down to make sure everything’s covered as thoroughly as possible.

Gonna be a big time, baby!


Saab Australia watchers should check out this latest article at Go Auto.

The first shipment, which will bring the 9-3x to our shores, is just days away from landing and in that article, Saab Australia chief, Stephen Nicholls, outlines the strategy for this year.

In a nutshell – they’ll start quietly, build when the 9-5 arrives and take a long-term perspective. They have 11 dealers signed up so far, but are looking to add a couple more, especially in Sydney.


Meanwhile, back in Sweden…..

Saab have lost their first case relating to the partition of debts arising from their re-organisation in 2009. This case relates to wage guarantees and as with the rental case mentioned a few days ago, Saab were seeking to have those guarantees counted as part of the accord. The court has decided it isn’t. Saab will appeal.

Before you start weeping, remember that Saab are entitled to make a case here. It’s not the end of the road and should things end badly, it’s still not the end of the road, not by any stretch.


Teknikens Varld held a poll, asking which “Kombi” people were likely to buy. The Saab 9-5 stole the show with 61% of the vote.

Teknikens are now saying they think the vote might have been skewed. They can’t look at SU, though. I didn’t even know it was on until Tobias A pointed it out to me (now that it’s finished).

Very encouraging.


It’s late. I’m done.

Australia – Start your Saab engines!

Good news today…..

Saab Oz 9-3x


I can hear you now…….. What’s the big deal about a Saab 9-3x on a Saab build-your-own website?

Well, the big deal is that that particular screenshot comes from the Saab Australia website, which means that things are finally getting underway Downunder. Turbin was snooping around on the site and picked up on the new model loaded there. There’s also a dealer listing, but we’re unsure if that’s accurate at this point in time.

More than that, I can tell you I spent half an hour on the phone with a motoring jounalist from The Australian a few days ago. They’re preparing an article for their weekend magazine and wanted to know a little more about the state of Saab from the enthusiast’s point of view.

There’s even more to tell, but I best leave that until a more appropriate time.

Saab will re-start operations here with the 9-3 range, including the new Saab 9-3x. The Saab 9-5 sedan is expected around mid-year and the Saab 9-4x early next year.

Good news, Aussies!

Sneak Peek – Saab 9-5 lineup for Australia

Djup Strupe walked past my house overnight and an envelope with some 9-5 specs must have accidentally fallen out of his/her coat pocket.

Apparently the new Saab 9-5 will come to Australia with two model lines only – Vector and Aero.

Equipment listings on the base model Vector are therefore very impressive from the get-go, including items that are options elsewhere such as the color screen and Satnav as standard. Add HUD and Saab Smartbeam Xenons to that list.

Vector will come with either 2.0T or the 2.0TiD engine. Aero is V6 only.

Pricing will be keenly based on current prices for the Audi A6 at just over $70K for the Vector and mid $90K for the Aero (cf $73K for base A6 and $109K for 3.0TFSI). Add the on-road costs.

These numbers are significantly less than the BMW 5er and the Saab’s base level equipment will have the Teutonic shopper checking the options list for days.

9-5s are expected to land here around the end of the first quarter 2011.

Saab Australia to launch Saab 9-3x January 2011

UPDATED: see below

It’s great to see some new content on the Saab Australia website….

Customers on dealer databases should have received an email recently, informing them of the update and the impending arrival of the first shipment of vehicles from Sweden in more than 18 months (and quite possibly longer than that).

The email indicates that the Saab 9-3x will be released for sale in January 2011, which is fantastic news. The Saab 9-3x will be available in XWD/petrol models only and pricing isn’t on site yet.

Welcome back, Saab Australia!


UPDATE: According to the latest issue of Go Auto’s Motor Monthly (pdf), the Saab 9-5 should be seen in Australia around April 2011, with the Saab 9-4x coming very late in the year, or early 2012.

Thanks Peh!

Press Release: Saab Automobile Establishes New Sales Organization In Australia And New Zealand

Following from remarks a few days ago about Saab re-establishing itself in Australia/NZ, it’s now officially official!!


5th October 2010

Saab Automobile Establishes New Sales Organization In Australia And New Zealand

  • Saab restructuring continues with new sales organization in Australia and New Zealand
  • Continuity of customer service is assured during transition
  • Development of new Saab international sales structure on track

Trollhättan, Sweden: Saab Automobile is continuing to enhance its international sales organization by setting up Saab Australia, a new, wholly-owned subsidiary company responsible for operations in Australia and New Zealand. Transitioning over the coming months, it will assume all marketing, sales and distribution responsibilities from GM Holden Ltd, following the purchase of Saab Automobile from General Motors by Spyker Cars N.V. of the Netherlands seven months ago.

The new subsidiary will be responsible for supplying and maintaining national networks of dealers, including existing Saab dealerships and new outlets, in Australia and New Zealand. The existing dealer network will continue to serve customers during the transition period.

Announcing the new organization, Adrian Hallmark, Saab Automobile’s Executive Director of Sales, said: “We are delighted to make this announcement, which represents the start of a new chapter for Saab as an independent car manufacturer in the Australian and New Zealand markets. After evaluating a number of different business models, we believe that having a Saab-owned subsidiary is the best way for Saab to optimize its great sales potential and to best cater for current and future customers in these markets.

“Australia and New Zealand are vital to Saab’s representation in the Asia-Pacific region. We look forward to relaunching the Saab brand in Australasia next year with exciting new products like the new 9-5 Sedan, 9-4X and 9-5 SportCombi. Our new organization will ensure we get the right infrastructure in place.”

Saab Australia will cover Un-Zud, too

I’ve just had an email come through to me from a guy at Saab, referring to the recent article here about Saab Australia recommencing operations on February 1 next year.

He wanted to respond briefly to a question that was asked several times in comments – what about New Zealand?

I’m pleased to pass on that Saab Australia will be responsible for New Zealand as well, but it’ll probably just go by the name Saab Australia (to facilitate the use of normal sized business cards, letterheads, and for the preservation of syllables generally).

Saab Oz will hit the ground officially on February 1st, 2011. I’m not privy to when the first visits or deliveries to NZ will be, but Kiwis should be pleased that Feb 1st will mark the official recommencement of Saab activities in your part of the world as well!

Saab Up!!

Saab Australia to kick off February 1

Thank goodness this is finally out there. I’ve hinted here and there that Saab were going to go it alone in Australia rather than appoint an importer.

Now, Carpoint have had a lengthy chat with Saab’s Executive Director of Sales, Adrian Hallmark. They’ve put to print about as much detail as the Aussie Saab customer could possibly hope to read at this early stage.

February 1 is the date and Saab will be running the organisation themselves. I can tell you that some dealers have already been meeting and the first order of 60 cars was made a few weeks ago. From what I know, the model line will consist mostly of Linear and Aero models and as you’ll read in the Carpoint article, there are big hopes for the 9-4x here.

Here are some dot points. And thanks to Jonathan L for the tip!

“Monday, we agreed the business plan,” he began. “It’s taken longer than expected by about three weeks — the reason being, looking at all our priorities as a company, we need to put cash into Australia to start the business moving, of course.

Read moreSaab Australia to kick off February 1

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