Here’s a great little video that shows when the 5 Best of the Road teams got acquainted with their new Saabs for their trip from NYC to LA. We’ll be retweeting a lot of the Best of the Road tweets and coverage when it pertains to Saab (hear that teams? The more you cover Saab the more coverage thousands of Saab lovers will get :)). I think I speak for all of us when I say I’m a tad jealous.
If you live in the US, that might just be the case. In the midst of all this negative press, the day to day operations of selling Saabs continues. I’m confident in Saab’s long term prospects, the products really just need to gain visibility to be sold. Saab has partnered with Rand McNally and USA Today and offered their Best of the Road event 5 Saabs, a mix of 9-3s, 9-5s, and a 9-4X. The winner who writes the best journal entry gets a brand new 9-4X. Teams were selected on the Best of the Road Website and are being judged on how many towns they visit and the quality of the journal entries by the time they all reach LA on July 15.If you’d like to meet each of the teams, you can read about the lucky Saab drivers here. You can see each city that readers of the websites nominated in each category, Most Beautiful, Fun, Patriotic, or Best Food. Full press release after the break.
And here’s Joanne S. who is part of the McNavigators team. They’re driving their Saab 9-5 in search of the most beautiful small towns in America, and are headed south to Coral Gables, FL, a suburb of Miami.