Saab NG 9-5 Commercials

I love the new 9-5. Not sure I figured it out fully from the very start, but design grows on you. I still think it it has a modern look and the old commercials make me want to buy one. Sad thing you can’t anymore.

I wonder what a Saab commercial would look like 2021, ten years after last Saab was sold, if things would have turned out better?

Watch and enjoy!

Original Saab 9-5 commercial. The car looks stunning! You can recognize scenes from Gothenburg, like the “Göta”-tunnel. I love the song, it gives hope for a better future, which never really came in this case. I could not find out who is singing. Maybe it is Frida Öhrn who sings Release Me in the 9-3 commercial?
The all-new Saab 9-5 ”PLANE’ Advert UK
The all-new Saab 9-5 ‘MOOSE’ Advert UK
The all-new Saab 9-5 ‘ANT’ Advert UK. The ant was often used to promote Bio-ethanol.
All new Saab 9-5 UK TV Commercial
https://youtu.be/VeDLkBMPe_I
NG SAAB 9-5 Commercial.
Presenting the All New Saab 9-5 SportCombi – Finally something in full HD resolution!
Beautiful Swedish Car, SAAB 9 5. This one is a combination of the original commercial and a Romanian test, all put together like a music video. The test part shows a great deal of the NG 9-5 features, like the HUD.
https://youtu.be/j1E3CPqWw5E
Finally another remix composed of Saab 9-5 commercials and the sound from a Volvo XC70 commercial featuring Swedish footballer, Zlatan speaking to a version of the Swedish National Anthem.

New Saab Television commercial released!

While Swade’s snoozing the day away (at least from the Western Hemisphere point of view), this little jewel dropped into my text inbox via Twitter. You could do worse than to follow SaabNewsroom on the world’s most ubiquitous social network.




The official Saab website has this description:

Saab TV Ad – Changing perspective
We proudly present our latest TV commercial. Part of the Changing perspective campaign that launches the new Saab 9-3X. Great soundtrack from the Swedish singer Asha Ali called Time is now!

I like it on first glance. I still wish for a stronger technology edge, but I’ll admit my engineering orientation biases my opinions about such things.
It appears that Saab is continuing the use of white and images of the creative process as an advertising “language” if such a thing exists. I am pleased with that.
Comments are open and welcome. Swade: Opine, dear sir.

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