Saab GB will be at Earls Court *Updated

Swedish car maker, Saab, is taking to the stand at this year’s Scandinavian Show, which will feature the very best the Nordic countries have to offer; from innovative design to great food and cutting edge entertainment to top fashion brands.
Saab will be showcasing a range of vehicles at the event, which takes place on 8th and 9th October at Earls Court in London, and celebrates everything that’s new, exciting and enticing from Denmark, Sweden, Norway, Finland and Iceland.

Visitors to the show will be able to enjoy the powerful presence of the 9-5 Saloon, Saab’s most advanced car to date, in addition to raising the roof of the car maker’s iconic soft top, the Saab 9-3 Convertible, which celebrates its 25th anniversary this year.

Charles Toosey, Managing Director at Saab GB comments: “At Saab, we are delighted to be exhibiting at this year’s Scandinavian Show and will be showcasing a range of vehicles at an event which celebrates the very best of what the region has to offer.

“We are incredibly proud of our Swedish heritage and this year we mark the 25th anniversary of the launch of Saab’s innovative Convertible, which we are delighted to have on display at the show for visitors to experience for themselves.”

Saab GB is offering Saabs United members the opportunity to win a pair of tickets to the Scandinavian Show. To be in with a chance of winning one of two pairs of tickets, simply tell us how many years the Saab Convertible is celebrating this year by emailing [email protected], quoting SAABSUNITED along with your full name, address, and telephone number.

Visitors to the Saab stand will also be able to enter a prize draw to win a Saab weekend break with hotel accommodation courtesy of luxury hotel guide ‘Mr and Mrs Smith’, which visits, reviews and recommends stylish boutique hotels. The winner will also have the use of a Saab vehicle throughout the weekend and £100 spending money*.

For details of the Scandinavian Show, visit

* The competition is open to all UK residents aged 18 and over (excluding Northern Ireland and islands of the UK which are not accessible by road). Prize draw consists of 2 night’s accommodation at Cotswold House, Chipping Camden for two people, including a 3 course dinner with wine on one night and £100.00 spending money. The prize also includes the use of a Saab car with fuel for the duration of the prize weekend. In order to take advantage of the Saab car, the winner or their guest must be 25 years or over, have held a full driving licence for at least a year and hold a major credit card. For full terms and conditions, please contact Saab Great Britain Ltd on 0845 300 9395.

For further information please contact: Jackie Allard, PR Manager, Tel: 01234 756 843/07775 824 982 Email: [email protected]
Press materials and digital images of the Saab range are available to download for editorial use from our media website at

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