Yesterday was a big day for Saab. They gained a critical partner that not only helps them stay alive in the short term but also helps them establish a strong foothold in the largest auto market in the world. To say it was a big day for Hawtai would be an understatement. And it was an even bigger day for Hawtai, who gets the most valuable commodity of all in its home market– credibility. They scored the deal that a dozen other automakers wanted, which should give them new respect among consumers and competitors.
So how will Saab turn the tide of bad press, skeptical consumers, and financial uncertainty?