Saab US sales data February 2011 – and other stuff

Accusations have been voiced that I passed over Saab’s US sales data for February because numbers were lower that desired.

Actually, it had more to do with numbers coming out on the same day that the PhoeniX concept was released (we did around a dozen entries that day related to Geneva events and the US sales numbers came late on that day). They weren’t picked up later as a front page item because they were mentioned and discussed a little in comments already.

Lest I continue to have to wear darts being fired in my direction, I’ll share the numbers and some other ‘hard stuff’ here on the front page.

LOTS to come after the jump…..

Read moreSaab US sales data February 2011 – and other stuff

Press Release: Saab Automobile AB Announces New Global Sales Structure

  • Saab Automobile AB creates new global sales organization with four regions
  • New structure brings company closer to markets
  • Saab Cars North America Announces New Executive Director Marketing

TROLLHATTAN, Sweden, Feb. 1, 2011 /PRNewswire/ — Saab Automobile AB today announced the introduction of a new global sales structure aimed at enhancing support and communication with its markets around the world. The announcement comes as Saab Automobile AB is embarking on its biggest-ever product offensive and expansion into several new markets around the globe.

Effective February 1, Saab Automobile’s new global sales organization is divided into four regions, each led by a regional director responsible for market development, sales and aftersales. The regions identified in the new structure are: Americas, Nordic, Europe, and Asia Pacific, Middle East & Africa.

The Americas region includes the United States, traditionally Saab’s largest market, and will be led by Alan Ludwell, currently responsible for importer markets at Saab Automobile AB. Magnus Hansson will continue as regional director for the Nordics, where Sweden is the largest market. The Europe region will be led by Jonathan Nash, who leaves his position as managing director of Saab Great Britain. Over the course of the next few months Saab Automobile AB aims to announce a regional director for Asia Pacific, Middle East & Africa, where China will become the main focus.

All regional directors will be based at company headquarters in Trollhattan, Sweden, where they will report directly to Saab Automobile AB Executive Director Global Sales & Aftersales, Matthias Seidl.

Announcing the new structure, Seidl said: “This new organization gives individual markets a direct link with company headquarters through their regional organizations, creating shorter lines of communication and a more effective decision-making process. Getting this new structure in place is an important step as we focus on realizing the full sales potential of our markets and build on the recent sales momentum.

“This year will be extremely important for Saab Automobile AB as we continue our biggest-ever product offensive with the introduction of exciting new vehicles like the Saab 9-4X crossover and the Saab 9-5 SportCombi. The new sales structure should help us make the most of the volume opportunities these products will create for us.”
Saab Cars North America today also announces the addition of Mr. David Rooney as Executive Director Marketing for North America.

David has a very extensive executive marketing background. He spent the duration of his career at Chrysler/DaimlerChrysler where he held several director level positions in areas such as customer relationship management, marketing and global communications, brand communications, media operations, events and cross brand marketing. David’s most recent accomplishment includes authoring a book entitled: The 31st Second to stimulate organizations and individuals to “think like Marketers” by developing client centered strategies and tactics focused on brand positioning, integrated communication and measurable business development.

“We are very pleased to have David Rooney join our North American team in a very pivotal year for Saab Cars North America,” said Matthias Seidl, Executive Director Global Sales and Aftermarket. “David’s experiences and achievements over his career will help enhance Saab’s overall brand image, ultimately influencing positive sales momentum.”


And in a seperate article…..

Saab GB has appointed Charles Toosey as its new managing director following Jonathan Nash’s promotion to regional director of Europe.

Toosey was Saab GB’s finance director for the past six years. He started his employment in 1991 with Saab GB as a financial accountant, and has, since 2001, held various management positions in Spain, Sweden and the UK for Saab Automobile and General Motors.

Toosey said: “The coming year will be extremely important for Saab Great Britain as we continue our biggest-ever product offensive with the introduction of exciting new vehicles like the 9-4X crossover and the long-awaited 9-5 SportWagon.”

Andrew Hill, formerly finance director at Saab’s London dealership, Saab City, will take over as finance director at Saab GB February 7, 2011.

Press Release: Saab Automobile Appoints New Executive Sales Director

  • Experienced automotive executive Matthias Seidl joins Saab
  • Responsible for Saab’s global sales operations

Trollhättan, Sweden: Saab Automobile today announced the appointment of Matthias Seidl as Executive Director Sales, effective from January 1. Seidl joins Saab’s senior management team from Detroit-based automotive consultancy API, where he was President and CEO. Prior to that, Seidl spent 20 years in the Volkswagen Group where he held several senior executive positions in the sales organizations of Audi and Volkswagen.

At Volkswagen, Seidl was COO for the brand in the United States. During his 12 years at Audi, he was a senior sales and marketing executive in the European and Asia-Pacific region prior to running the brand’s North and South American sales region. Seidl will be based at Saab’s headquarters in Trollhättan, Sweden, where he will report directly to Saab Automobile President and CEO, Jan Åke Jonsson.

“I feel extremely honoured to be joining such an iconic brand as Saab,” said Seidl, 47. “This is a very exciting period for the company and I look forward to helping increase sales volumes and opening up new territories for the brand in markets around the globe.”

Announcing the appointment, Jan Åke Jonsson said: “I am very pleased to welcome Matthias to our senior management team. His experience and skills will be very important to Saab as we continue to establish ourselves as a successful independent company.

“Over the next twelve months we will be launching two new products – the 9-4X and the 9-5 SportCombi – and Matthias’s contribution will be vital in optimizing the sales of these exciting new vehicles.”

As reported earlier, current Executive Director Sales Adrian Hallmark will be leaving Saab for a position within Jaguar. “We wish Adrian all the best and thank him for his contributions during his time with Saab”, said Jonsson.

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