NEVS Contacts North American Dealers USA and Canada

Recently we read about NEVS contacting select Saab dealers across Europe. What we hadn’t heard and were immediately being asked about was, what about North America?

Well, I can now tell you that as of Friday morning all US and Canadian dealers who have information on file with SPNA have received the same letter. This had been in the works for a while with European dealers first followed by all of North America and was discussed at NADA last week.

I’m sure this won’t ease everyones worries about wether or not NEVS/SAAB has plans for North America but I can tell you that I have seen the letter and believe that this is yet another good sign to things to come.

We are heading in the right direction and things just keep coming into place.

North American SU Plate Frames Are Here!!

This last week I have been on holiday and enjoying some much needed family time. On Wednesday we spent the night at a local hot spring resort and came home feeling very refreshed and rested.

Upon our arrival home, I saw a box sitting in my garage and thought what could it be. To my surprise, the SAABSUNITED North American plate frames that I had ordered the week before and was told I’d be lucky to see them in three weeks time, had mysteriously arrived and very early.

SU North American Frame

We have ordered 100 of these plate frames and have used the same logo type that is on the European SAABSUNITED plate frames as well as what you find on the last 9-3 in the Saab Cars Museum with the logo type at the bottom. Yes we know this doesn’t work for all states and cities in North America for the rear plate but is fine for most as a front frame.

We have just added the item to the SU store at the bottom of the page with a quick and easy PayPal button on the page to place your order. Please use the PayPal button for this item in the store as it is separate from the rest of the store. Once in your PayPal account, you will have the option of buying more than one and selecting your delivery address.

The price of this new item is $15CDN which includes shipping for all of North America. You can order right here by clicking the button here or in the SU store at the bottom of the page.

This is the first North American exclusive SAABSUNITED product and something we have been talking about doing for a long time. I hope in the future that we will have more products added to the North American store and to have a quick turnaround for deliveries. Once your payment has been received I will ship the product out via mail. Please note, I do have a full time job and this will be done on my off time but I do have a postal drop down the road and don’t see problems with timely deliveries. I hope you all approve and hey, just in time for Christmas lol.

Q&A with Mike Colleran, President of Saab Cars North America

As I mentioned earlier this week, I was fortunate enough to speak with Saab Cars North America President and Chief Operating Officer, Mike Colleran, on Wednesday morning. He is kind to make himself available for us at SaabsUnited, and I hope that this is a conversation that flows pretty freely as the newly independent Saab “follows its own road” to success here in North America.
I’ve not attempted to edit Mr. Colleran’s words much; they don’t particularly need editing anyway. My hope was to convey his message to you dear readers as they were given to me. That won’t always be the case, but for now I think that transparency is of value because we’ve heard so little from the American Saab organization while the battles were raging in Europe and in the GM boardroom.
Finally, I’ll categorize some of Mr. Colleran’s answers as very general. At this point in Saab’s re-organization, that is expected. There is simply too much work to be done before the details come into focus. I understand that, and I hope that you give him that understanding as well.

What are you working on right now?
Colleran: Dealers have been assigned to the company. Now we’ve got to get them product. The second step is to finalize our relationship with GMAC and re-introduce leasing. If you look back historically at the sales loss back to August of 2008, probably 60% of the sales loss is directly attributable to just not having a lease available. This segment, European luxury, penetrates very deeply on leasing as a retail tool. Saab dealers have not had that available, nor have Saab customers, in a year and a half now. High, high priority on getting a lease in place.
A second priority is establishing Saab as a European brand, a Swedish brand, in the market, or should I say re-establishing Saab as a European brand. We’ve transitioned to the global the tag line, “Move Your Mind” which is now out on the website and in the mail campaigns which definitely ties us back to our parent company and our roots.
What’s changed now that you are independent?
Colleran: One, Saab now has the freedom to express itself as an import brand and as a Scandinavian brand. Looking back into our past there were a lot of ties into the General Motors advertising efforts. Along the way, Saab, probably more accidently than purposely, became more identified as a domestic brand. We don’t have to do that anymore. We are free to express ourselves as we would like to.
Another thing being independent allows us to do: we are free to offer retail tools that are built more for Saab and the European luxury segment than for the volume portions of the market. You probably won’t see us involved with the traditional General Motors events that Saab was participating in. You saw those many times. There would be six or seven divisions across the bottom, it would be a “Red Tag Sale” or a “Hot Button” or something like that. It worked well for General Motors, quite frankly, but it made Saab appear more domestic and, too, it didn’t really address the Saab customer’s specific needs. So, we can be more targeted in messaging and retail offers.

Read moreQ&A with Mike Colleran, President of Saab Cars North America

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