Next Generation Advertising: Saab of North Olmstead’s Snap Up a Saab

This is cool. Reeeeeally cool.

It’s what happens when you combine modern technology with an old fashioned contest to get customers excited about a product. I’m thrilled to report that Saab of North Olmstead (yes, they’re the ones with the swanky near showroom), has teamed up with software design company Whisteo to launch a truly novel use of QR codes to get customers interested in spotting Saabs in the wild. Many of us complain that new 9-5s are a rare sight, and 9-4xs are downright exotic. This contest should raise their visibility in Northeast Ohio by quite a margin.

 

For four weeks, 100 drivers each week (for a total of 400) will drive around locations in and around the Cleveland area and have their codes scanned by other drivers and at contest sponsors (Dunkin Donuts is the headline sponsor, the morning drive thru line is usually 30 cars deep during rush hour and should be an easy target for contestants). The top 24 become semi-finalists and will have friends and family vote for them on their own contestant website (that Whisteo created and we’ll link to when we get word of). The final 5 finalists are eligible to win any Saab of their choice up to $50K value (9-4X Aero, please…).

How in the world Saab of North Olmstead is loaning out 100 brand new Saabs and racking up hundreds of miles on each of them is beyond me, but good for them for figuring it out. I’ll be in touch with them for more info on this in the next few days. Their press release is vague on exactly how the winner will be picked among the 5 finalists, but we’ll update this post when we find out.Read the press release after the break.

Thanks to Fred for the tip!

Read moreNext Generation Advertising: Saab of North Olmstead’s Snap Up a Saab

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