It’s no secret that I think one of the biggest keys to getting the US market on the right track is refining the current pricing strategy. Clearly something is off with the current model when Saab only sells 1/3 of Porsche’s volume. There are obviously other key issues to focus on like brand identity, confidence in Saab’s future, and model competitiveness; we’ll get to these in the near future. Today I’d like to focus our attention on how best to price Saabs in the current marketplace. Be sure to take the poll at the end of the article.
Some exposure for the brand today on ‘The Price is Right’. This game show dating back to 1972 (or 1956 in its first incarnation) finally yielded a truly remarkable prize: A brand new Saab 9-3.
Thanks to David for the tip.