Saab NG 9-5 Commercials

I love the new 9-5. Not sure I figured it out fully from the very start, but design grows on you. I still think it it has a modern look and the old commercials make me want to buy one. Sad thing you can’t anymore.

I wonder what a Saab commercial would look like 2021, ten years after last Saab was sold, if things would have turned out better?

Watch and enjoy!

Original Saab 9-5 commercial. The car looks stunning! You can recognize scenes from Gothenburg, like the “Göta”-tunnel. I love the song, it gives hope for a better future, which never really came in this case. I could not find out who is singing. Maybe it is Frida Öhrn who sings Release Me in the 9-3 commercial?
The all-new Saab 9-5 ”PLANE’ Advert UK
The all-new Saab 9-5 ‘MOOSE’ Advert UK
The all-new Saab 9-5 ‘ANT’ Advert UK. The ant was often used to promote Bio-ethanol.
All new Saab 9-5 UK TV Commercial
https://youtu.be/VeDLkBMPe_I
NG SAAB 9-5 Commercial.
Presenting the All New Saab 9-5 SportCombi – Finally something in full HD resolution!
Beautiful Swedish Car, SAAB 9 5. This one is a combination of the original commercial and a Romanian test, all put together like a music video. The test part shows a great deal of the NG 9-5 features, like the HUD.
https://youtu.be/j1E3CPqWw5E
Finally another remix composed of Saab 9-5 commercials and the sound from a Volvo XC70 commercial featuring Swedish footballer, Zlatan speaking to a version of the Swedish National Anthem.

9-5 SC news for the US market (Updated)

The internet is a fantastic invention, in 1992 you were able to see if the guys from a British University had enough Coffee in the Trojan room of coffee.

Today somebody has left a back-door open and somebody else has found a 9-5SC catalogue for the US market, albeit without prices.

The guys from Saabworld have put it in the public domain, so it should be OK if I talk about it.

The Brochure of the Saab 9-5 SC MY 12 can be downloaded from the SaabUSA site.

This is the most important page of that catalogue.

Read more9-5 SC news for the US market (Updated)

The Independent Reviews the UK Bound 9-5 SportWagon

Chalk up more evidence that Saab UK is making all the right moves. The 9-5 SportWagon has been updated from the original 9-5 that was featured in the original press drive. That car had the fashion conscious large wheels and stiffer suspension that left journalists feeling that that the new 9-5 had a very harsh ride over the bumpy roads of England. For the SportWagon, Saab engineers revised the suspension to better handle the potholes and cracks in the road to give the car a much more comfortable driving experience.

John Simister, who reviewed the new 9-5 SportWagon for The Independent, came away impressed by the 9-5’s new skills. Unfortunately, he must have forwarded the review on to his editor before production came to a stop again. Hopefully soon the real estate deal will be finished or Victor Muller will come back to Trollhättan having secured near-term financing so the line can get started again. Either way, it’s not ideal that this restart has been so herky jerky, but relative to all that Saab has gone through, the current situation is a drop in the bucket. If John’s willing to believe in the company’s future based on the prospective Chinese deals, then the picture is essentially the same looking forward.

His is the first review I’ve read where the reviewer focuses more on the car than the company or their short term problems, which is incredibly refreshing. Of the different models he tested, the 2.0T Petrol version was his favorite.

That final car had the HiPer strut suspension in Sport specification, a smooth and lusty 220bhp petrol turbo engine, and standard, non-adaptive dampers. This was the one; its steering was crisp, progressive and natural, its ride was supple but controlled. This is how a 9-5 should be, even on 18in wheels, and it shows how good a 9-5 can be. Saab’s own engineers like it best, and so do I.

His conclusion is probably the most rewarding part of the article. It’s a reminder that Saab is the alternative for luxury buyers wanting to stand apart from the crowd.

Would it make me buy a 9-5 SportWagon over an obvious German rival? I do believe it would, not least because it’s a refreshing and worthwhile break from the default choices. Own a Saab, and it’s clear you’ve thought about it. And that, in today’s brand-obsessed world, has to be a good thing.

The Zero Hero snippets

Saab UK had PR campaign were they called the 119g 9-3 TTiD 180 the Zero Hero because the Vehicle Excise Duty (the vehicle taxes) was equal to zero because of the low CO2 value.

Today Saab UK has presented the new Zero Hero, the Saab 9-5 TiD4 MY 12, with manual transmission. It will also, like the 9-3 TTiD, be exempted of VED because of the low CO2 figures, 125 for the Saloon and 128 g/km for the SportWagon.

Read moreThe Zero Hero snippets

9-4x vs. 9-5 SC (Size comparison)

In March I compared the 9-5 Sedan with the 9-5SC.

Now its time for the 9-4X to be measured against the 9-5SC.

First of all I have to say that the pictures are not to the same scale, although Jeff helped me and has tried to size the pictures accordingly. The picture in the middle gives a rough comparison of sizes.

I won’t comment on them as I’ve seen both side by side, and I know which I would choose.

BTW, is there interest in a 9-3SC vs. 9-5SC comparison?

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