Ranting about the media v2.01…ah!

Attention please!  Nah, this is Not news. 😉

It Is a reflection on the media and some of it´s auto and financial journalists.

At first I was going with a total rant about one journalist in particular that I feel often tend to drift to “Saab hatred” named Håkan Matson of Dagens Industri. But I wont do a full article about him.
I´ll give Håkan that he is sometimes right in his assessments and actually writes something worth pondering about at times. But at the same time he is sooo happy whenever given the chance to give his very biased and negative views on a Saab model. As an example his extremely distasteful report from the NYIAS some years ago when the 9-7X made it´s debut and on live television tried to make Fords Head of Design at the moment agree with him that the 9-7X was a crap car and was truly ugly. Of course he was told that “:-No I think it´s a great looking car and wish Saab all the best”. No matter that Håkan was right in a couple of things… The size of engines and engineering of the car was not true to Saabs philosophy of building cars… he still stood there heaving dirt on the Swedish industry.

The often understated 9-7X

Read moreRanting about the media v2.01…ah!

Saab 9-4x and US sales

Carl-Henrik has done some stellar work in compiling sales data for the US market over the last 8 years. There are a couple of holes, where data wasn’t available, but other than those we’ve got a complete picture as to what Saab sales looked like in the later stage of the GM era.


Saab sales USA 2003-2010

One of Carl-Henrik’s interests in compiling this was to see the effect of Saab 9-7x sales in the US – exactly how much of a contribution it made.

As you can see, the Saab 9-7x made a significant proportional contribution to sales in the US over it’s lifetime. In pure numbers terms, it probably came close to averaging 500 a month up until April 09 (when Saab were in the beginnings of a long sale process) and it was quite consistent in being the #2 vehicle for Saab behind the 9-3.

What does this mean for the Saab 9-4x?

Well, here’s an interesting tidbit (esp for those complaining about the price of the Saab 9-5. The Saab 9-7x Aero had an MSRP of $46,000. Yes, you got a big stonking V8 from a Corvette in it but it was essentially a body-on-frame SUV that drove like a small truck, despite the (considerable) tweaks made Saab engineers.

We don’t know the pricing of the Saab 9-4x yet, but the Aero model will likely be in a similar ballpark. The Cadillac SRX with the 2.8T engine costs $48,800 in the US and customary options appearing on test vehicles seem to bring the selling price up to around $53,000.

Will it sell?

The Saab 9-7x ranged in price from 39,000 to $46,000 and it filled a nice spot in Saab’s sales chart.

Similarly priced, the Saab 9-4x is going to represent a much much better driving experience for the money. It’ll provide a style of vehicle that history has proven to be quite popular. And unlike the 9-7x, it’ll do so with Saab engineering built-in from the ground up.


It’s hard to ignore the orange line in that graph, of course.

The Saab 9-3 is still the daddy of Saab sales. It’s the company’s most crucial offering. It’ll be great to see what enhancements they come up with in MY2011.5 to extend this car’s life until a successor comes in two years from now.

Thanks to Carl-Henrik for the stats!

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