Press Release: Saab Great Britain Celebrates 50th Anniversary

  • Founded as Saab’s UK importer in October 1960
  • Celebrating with rising sales and new products
  • Entire product line-up to renewed by end of 2012

Saab Great Britain is celebrating its 50th anniversary this week with rising sales and growing confidence as the Swedish premium carmaker enters a new era of independence.

Saab GB AnniversaryExactly 50 years ago, Saab Great Britain Ltd was founded to import and distribute Saab cars as a wholly-owned subsidiary of the Saab-Scania group. Half a century later, it now represents a UK market that has grown to become Saab Automobile’s largest in Europe outside Sweden.

Saab GB reaches this milestone in its history only eight months after Saab Automobile was reborn as an independently-run business following its sale by General Motors to Spyker Cars NV of Holland.

As a result Saab GB, now based at new headquarters in Cranfield, Bedfordshire, is celebrating its 50th birthday with renewed confidence in the future, backed by a Saab business model that is as innovative as the company’s automotive products. The benefits include:

Growing Sales

Last month, more than 1,200 Saab cars were sold in the UK, an 11per cent increase against September last year.

New Model Roll-out

Sales are expected to grow still further this year with the introduction of the full new 9-5 saloon range. Voted among the best new cars for 2011 in US Time magazine, Saab’s new flagship model comes with choice of six turbocharged engines, ranging in power from 160 to 300 hp, with CO2 emissions as low as 139 g/km.

Read morePress Release: Saab Great Britain Celebrates 50th Anniversary

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