Saab of North Olmstead Launches Contest This Weekend

We covered this last week when the initial details were published, and now as promised we have concrete information on how locals in Cleveland can get involved. If you or your family or friends live there, I highly suggest you sign up right away to participate in the promotion by clicking here.

It’s pretty simple, you sign up, you get a Saab to drive on Sunday, put up to 350 miles on it during the week ($1/mile if they go over), and then promote the hell out of the car and your own microsite to promote your point total. There’s two QR codes, one inside one out, that you can scan with most smartphones (I use the I-nigma app), and get as many other people to scan your codes and take pictures of you/etc. and post on your microsite. There’s also sponsors like Dunkin Donuts to check in to and boost your point total and further promote Saab. The top 6 point winners each week from the first round make it to the semis, then they’re whittled down to 5 after two days of intense lobbying on their friends’ Facebook walls surely. Those 5 pick a key fob, one of which will be the winner that will help them unlock their very own Saab valued up to $50,000.

This whole thing is not just cool, it should get a ton of press, and helps to make Saab not only more visible but aligns it very closely with new and upcoming technology. And it always helps to give away free stuff to get people excited. Speaking of which, just for participating in the contest, you’re entitled to a discount off a new Saab. That goes even if you just scan the QR code off the side of one at the supermarket or Dunkin Donuts. We’ll be covering the microsites as they go live, they’re bound to provide tons of fun Saab content 🙂

Next Generation Advertising: Saab of North Olmstead’s Snap Up a Saab

This is cool. Reeeeeally cool.

It’s what happens when you combine modern technology with an old fashioned contest to get customers excited about a product. I’m thrilled to report that Saab of North Olmstead (yes, they’re the ones with the swanky near showroom), has teamed up with software design company Whisteo to launch a truly novel use of QR codes to get customers interested in spotting Saabs in the wild. Many of us complain that new 9-5s are a rare sight, and 9-4xs are downright exotic. This contest should raise their visibility in Northeast Ohio by quite a margin.

 

For four weeks, 100 drivers each week (for a total of 400) will drive around locations in and around the Cleveland area and have their codes scanned by other drivers and at contest sponsors (Dunkin Donuts is the headline sponsor, the morning drive thru line is usually 30 cars deep during rush hour and should be an easy target for contestants). The top 24 become semi-finalists and will have friends and family vote for them on their own contestant website (that Whisteo created and we’ll link to when we get word of). The final 5 finalists are eligible to win any Saab of their choice up to $50K value (9-4X Aero, please…).

How in the world Saab of North Olmstead is loaning out 100 brand new Saabs and racking up hundreds of miles on each of them is beyond me, but good for them for figuring it out. I’ll be in touch with them for more info on this in the next few days. Their press release is vague on exactly how the winner will be picked among the 5 finalists, but we’ll update this post when we find out.Read the press release after the break.

Thanks to Fred for the tip!

Read moreNext Generation Advertising: Saab of North Olmstead’s Snap Up a Saab

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