Spyker Squadron finish 7th at Silverstone

SILVERSTONE, September 12, 2010 – Peter Dumbreck and Tom Coronel finished in seventh place in today’s Autosport 1000 KM of Silverstone, the final round of the 2010 Le Mans Series season.

You can read the full report here. But this little tidbit is pretty important….

In his final stint Dumbreck pushed hard to keep the BMW Team Schnitzer car behind him. With Spyker Squadron eventually finishing one place ahead of the BMW it also means that Spyker has taken third in the constructors championship, ahead of BMW, Aston Martin and Lamborghini.

A podium finish in the championship!!! It just goes to show the exceptional reliability of this car, which has finished every race this year.

Congratulations Spyker Squadron and here’s to an even better 2011 in the Le Mans Series.

2010 Spyker Squadron Silverstone LMS Race Day from Spyker Squadron on Vimeo.

Friday Night Snippets – US loyalty discount edition

I’ve received word from one dealer in the US about this boost to the loyalty dicount available to previous Saab owners…..

Saab announced an enhancement to the loyalty program today. P

Previously, it was $1,000 off a 9-3 if you (or someone in your household) owned or leased a 1999 or newer Saab currently. Then it was bumped up to $2,000 off a 9-3.

Now it’s $2,000 off a 9-3 purchase or lease if you or someone in your household HAS EVER owned or leased a 1995 (yes, 1995) or newer Saab and can prove it with a registration car, payment coupon, or purchase or lease contract.

I hope some folks saved their paperwork obsessively, because this is huge for the traditional once-every-ten-years-plus customers!

Check it out at Saabusa.com’s Current Offers section, then see your local dealer and make sure you get it, too.


Some people questioned why Saab aren’t getting into BioGas yesterday, after Jan-Ake Jonsson’s chat with Ny Teknik. If Saab aren’t prepared for it, and it sounds like they aren’t, then there’s no point going into it with a subpar system.

I don’t exactly what the nature of the problem is (and I’m not hinting it’s BioGas related in any way, just that there’s an issue), but Volvo are having to halt production of so-called ‘green’ V70s because they don’t actually meet the green requirements to receive the concessions they’re supposed to get in Sweden.

Thanks Tompa!


Spyker Squadron are back racing this weekend – in Hungary:

Spyker Squadron will venture into unknown territories this weekend as it takes part in the fourth round of the 2010 Le Mans Series season. The team has travelled to Budapest for the 1000 KM race on the Hungaroring Formula 1 circuit.

Stay tuned to @spykersquadron for updates via twitter.

Good luck, guys!


To paraphrase John Cleese – I may not know much about design, but I know what I like!

And I like it when Sniff Petrol parody designers 🙂


Sometimes you love something, but you don’t see it for a while. And when you see it again it gives you goosebumps and you feel that feeling all over again.

I hadn’t seen one of these for a while, but when I saw this today I just – well – looked at it for a while.

Via Flickr.

Spyker Squadron at LeMans 2010


FInal Update:

I went to bed before the race finished so that I could get up early and watch Australia play Germany in the World Cup.

Congratulations to Spyker Squadron on completing the race – against great odds – and thereby earning a top 10 finish in their class.

18 vehicles started the GT2 class and only half of them finished. I imagine it might have been easy for Spyker to throw in the towel at some stage, too, given the early bump and consequent hour missed. They were running for pride, not places, and they carried themselves superbly.


Now in Top 10 due to hanging in there whilst others retire!!


Spyker are racing this weekend at the world’s most historic motor race, the 24 hours of Le Mans.

As I write this, they’re placed 12th in the GT2 class, which is to say last place out of the cars that are still running (there have been 6 retirements so far) but it must be said that they’ve had a terrible run of trouble in the first half of the race none of their own doing:

Peter was on a steady run when the car suddenly locked up at Indianapolis. He went straight into the gravel and clipped the tyre barrier. Peter told the team he was on his way back to the pit for a check, but at the Porsche Curves he was then hit from behind by the Pegasus Racing Norma.

Fortunately Peter made it back to the pit where the car was pushed back into the box and the team started to repair the damage.

They lost an hour fixing the car but did manage to rejoin the race and as you know, before you finish first, first you have to finish.

At this point, they’ll probably be relying on others having problems to even make a top ten finish now, but LeMans is an endurance event and I admire the spirit of the guys just to stay out there.

Spyker Squadron 24hrs Le Mans 2010, Part 3 from Spyker Squadron on Vimeo.

Tom Coronel has just gone out for another stint and I’ll keep updating below as I find out more information.

You can keep up to date with what’s going on at the following links:

Live scoring from LeMans
Spyker Squadron on Twitter
Spyker Squadron on Flickr

UPDATE: New video updates from Spyker Squadron

Spyker Squadron 24hrs Le Mans 2010, Part 2 from Spyker Squadron on Vimeo.

Spyker Squadron 24hrs Le Mans 2010, Part 4 from Spyker Squadron on Vimeo.


The 12-hour update is in from Spyker Squadron:

Tom Coronel: “Everything is going well, except for the moment early on when it went wrong. The car is now feeling fine again. The mechanics worked really fast to get the car back on track. The loss of time, well, what can you do. You shouldn’t try to catch up. The car feels fine, it is consistent. I can only say that we are doing better than I had expected. The lap times are superb, especially as we are putting in top five lap times at night as well as during the daytime. We were even faster than we were in qualifying. I have not found any problems yet, other than that I am getting a bit tired. The car has not suffered from the crash. It is completely up-to-specs as it should be to race it.”


Team made a small change to setup and a few laps later, had a temperature light and a gearbox problem – related? Don’t know.

I hope they get back out there. That was around half an hour via Twitter.


They’re about to get back out on track and are only a few laps behind a troubled Corvette.

A troubled Ferrari has slipped down into 12th but is still in the race. Spyker Squadron has moved up into 11th.


Back out on the track and a quick flat tyre means that they had to come back in again, but it’s a lightning stop and they’re back out there now.

When I first checked in on the race, some 12 hours or so ago, the GT2 class was being led 1-2 by a pair of Corvettes. They’re both out now. It just goes to show this is a marathon, not a sprint. Kudos to the Spyker team for being prepared enough to tackle all the adversity that’s come their way this year.

Spyker are now placed 9th with the Porsches proving to be the most reliable in class, with 5 of the 6 starters still running.

Spyker at 1000km of Spa – enthusiast goodness

I just wanted to take a little time and congratulate the Spyker Squadron team – not on their race result (I’ve done that already) – but on the way they kept people informed as to what was going on.
I imagine the Spyker enthusiast community, like the brand itself, is reasonably small at this stage. That didn’t stop them from giving everyone the chance to stay up to date as easily as possible.
I’ll get to how in a minute, but the lesson to be learned is this: Size doesn’t matter. With good preparation and just a little time and commitment, any organisation can bring some action and closeness to their customer/fan base.
How Spyker Squadron did it:
Website – the Spyker Squadron website carries all the detail. It has the full releases, which are posted in a timely manner when there’s an event on. These releases provide the meat in the meal and of course, the website also has all the technical and historical information for people to access at the same time.
Facebook – everyone’s on it, including the Spyker Squadron. I don’t tend to use Facebook much as I find it’s got too many tangents. But it’s easy to cross-post stuff from one place to the other and keep everyone who uses it up to date.
Video – The thing that really, really impressed me was their prompt use of quality video – right from the heat of the action. They had a HD camera there and they recorded laps, interviews with the drivers about their laps, the car setup, etc. Best of all, they got the videos online in a timely manner. The qualifying video was up before the race started, so as an observer, you felt like to you were right there watching the action before the next chapter in the story was told.
The other great thing about video is that in comparison to written content, there’s less of it around. Written content attracts all sorts of spambots that copy it paste it in an attempt to attract search traffic. It won’t kill the original author’s ranking or authority stone dead, but it does muddy the waters. When people look for things, it’s easier to rank high in searches when you’ve got quality video.
Twitter – this was the other magic element of Spyker Squadron’s coverage that kept people up to date. Like many Twitter users, I’ve got a Twitter client embedded in my web browser so it’s no trouble at all to stay right up to date with what’s going on. Again, they had someone posting updates as the race progressed. At 140 characters per Tweet, it’s piecemeal stuff, but it gets the message across and keeps the people up to date. They can forward the Tweets along to others, as well, meaning that the reach of your message is virtually without limit.
Bottom line: this was an exercise in things done well. Short of having a live camera in the pit lane or something similar, this was an efficient and useful way for Spyker Squadron to involve their fans in the unfolding story that was the 1000km of Spa.
Put it this way – I was interested but I wasn’t what you’d call a huge fan of Spyker Squadron or the LMS series before last weekend. Now, you can bet your bottom dollar that I’ll be checking in at LeMans, the next race on their calendar.
If you’ve got a story to tell and a fan base that you want to engage, then there’s no real barriers any more to telling it in an engaging way and in real time.
The tools are all there. They’re not expensive. In fact, the biggest expense is the person you get to be the narrator. The rest of it can be as automatic as you want it to be.
So kudos to Spyker Squadron on a job well done – on the racetrack and on the information superhighway as well.

Spyker finish 7th at 1000km of Spa

UPDATE: Spyker Squadron have published their own race day report now, calling it a good dress rehearsal for LeMans.
Congratulations to the Spyker Squadron race team.
They turned a 12th place grid position at the start of the race into a 7th place finish at the 1000km race at Circuit de Spa-Francorchamps, in Belgium over the weekend. I’m sure they’d love to go higher, but a top 10 finish in any race is a decent placing and of course, this positive movement is good preparation for the big one – the 24 hours of LeMans in July.
The race at Spa was peppered with incidents, from crashes to a whole-of-track electrical blackout that killed even the reserve power systems, and kept teams in the pits for 30 minutes.
Here’s the Spyker Squadron race video:

And here’s the final results table for the LMS GT2 class that Spyker Squadron compete in. Click to enlarge.

Follow Spyker at the 1000km of Spa via Twitter

UPDATE: Sounds like madness over there during the first few hours at Spa. Like a sackfull o’ grandpappies.
SQDN_2010_avatar_bigger.jpg Now that Victor Muller and Jan-Ake Jonsson have finished up at the Mille Miglia, attention turns to the Spyker Squadron and their entry into the 1000km of Spa, in Belgium.
The race got underway an hour or so ago and whilst there’s been a number of crashes and a couple of safety cars already, the guys are going well and keeping it shiny side up – exactly what you need to do in an endurance event.
If you’re on Twitter, or even if you aren’t, you can hit up their Twitter feed (@spykersquadron) and follow their progress. The updates are coming in with great frequency so you’ll always be right up to date with what’s going on.
From yesterday, here’s in-car video of their qualifying lap. Spa is such a magnificent track.
It was very close at the top, with only around 1.2 seconds separating the first 12 places.

2010 Spyker Squadron Spa Francorchamps LMS qualifying from Spyker Squadron on Vimeo.

And don’t forget the photos on their Flickr feed. The whole team looks so good, starting with the car…..

Spyker Squadron update from 24hrs of Spa

I love having a(nother) fully fledged racing team to cheer for. More of it, please!
Whilst Victor Muller is rocketing around Italy in his Saab 93, the team from Spyker Squadron have been busy practicing for the 24 hour race at Spa this weekend and have posted a video lap, as well as a few photos on their Flickr site.
Video first, photo below.

2010 Spyker Squadron Spa Francorchamps LMS Onboard from Spyker Squadron on Vimeo.

And practicing pit-stops before the big race:

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