Swedish Sales Data – March 2009

Saab sales rose by 50% in March 2009 thanks to a sympathetic Swedish public listening to submliminal messages in a recent speech by Maud Olofsson.
Whilst people thought she was saying “Rick Wagoner’s a very naughty boy” there was a secret message at an alternate frequency, previously only audible to those living in the rugged Canadian Nanuvut territory whilst they were chewing fish. The secret alternate message was “I had my first kiss in a Volvo”, which drove a large number of unsuspecting and sympathetic listeners into Saab showrooms, albeit with a desire to chew raw fish.
OK, none of the above actually happened, although Maul Olofsson may well have shared her first kiss in a Volvo. I wasn’t there, so I don’t know.
April fools???!!!!
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March’s sales data was every bit as miserable as previous months since this whole GM’s going to let Saab drift thing happened. Whlst you and I might be happy about it, the market’s a little scared and when you combine fear of a car company with fear about the economy in general, you get low sales.
CTM has slotted them into comments and here they are again for your perusal.
Sweden March 09
Total market: -23%
1: Volvo V70
2: Volvo V50
3: VW GOlf
4: VW Passat
5: Ford Focus
6: Saab 9-3 – 390 (1188) – down 67% / YTD: down 63%
7: Kia Cee’d
8: Toyota Avensis
9: Audi A4
10: Saab 9-5 – 279 (664) – down 58% / YTD: down 56%
Saab’s market share now under 5%.
Cadillac BLS: 1 sold car in March (-94%) and 2 so far this year (-98%).
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Well, at least we can still rag on Cadillac.
At this pace they’ll need two hands to count their sales for the year!
Thanks ctm!

Friday Quick Snippets

Light-hearted stuff. It’s been another heavy week.
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Hemmings covered Mr Saab’s 80th Birthday on their blog today. It was good to see Mr John Libbos, formerly of SaabUSA, chime in in comments.
Thanks Gripen!
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Did you know:
In 1974, when Saab released the Combi Coupe Saab 99, they had 15% market share in Sweden.
It seemed like a lot to me when I read it.
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Some of the Saab Expressions merchandise on display at Geneva. Thanks Golfhunter!
DSC_0026.JPG
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The Local – Swedish news in English – has a great pair of articles on people’s favourite Swedish words.
Part 1 and Part 2.
I’ve been trying to learn a bit more Swedish with all these news reports from Swedish papers that I’ve had to read. It’s been fun. I hope I get to learn more some day.
Let’s hope Saab can be a bit like the kackerlacka and live through these current circumstances.
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I’m not sure this one’s working……
SaabConvertibleRedTop.jpg
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I have joined a gym, a move intended to compliment my recent return to basketball after a four year absence.
I did a circuit today that would have a taken a 25 year old Swade (who was not a model of mid-20s fitness) around 20 minutes to complete. Late 30’s Swade took twice as long. And the pain……oh, the pain.

Swedish Saab sales data February 2009: Reconstruction blues

February sales data has been released for the Swedish market today – and it’s not pretty in any way whatsoever.
We’re now looking at a double-whammy situation where people are not only hurting and cautious due to the economic circumstances effecting pretty much everyone, they’re quite possibly scared off Saab thanks to all this reconstruction doom and gloom. Perhaps there’s a Maud effect going on here as well, but that’s just me speculating.
So, to the numbers. There’s no easy way to put it, so here you go.

  1. Volvo V70 -47%
  2. Volvo V50 -25%
  3. VW Golf -31%
  4. Saab 9-3 -60%
  5. Ford Focus -17%
  6. VW Passat -10%
  7. Toyota Avensis +41%
  8. Saab 9-5 -41%

The Swedish market was down 31% for the month, so I’m sure the Toyota people are popping the champagne right now.
For almost as long as I’ve been writing this site (4 years now), the Saab 9-3 has been placed second on this table and the Saab 9-5 has been fourth. That’s changed in recent months, but never this drastically.
Saab 9-3
There were 434 units of the Saab 9-3 sold during February. That’s down from 1,094 in the same month last year.
Saab 9-5
There were 395 units of the Saab 9-5 sold during February, which is down from 668 sold last year.
Addendum: There were only 220 sales of the 9-5 in January, so February was actually a decent rise on last month. Gotta take the good where you can get it.
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In it’s first partial month of sales, there were 276 units of the Volvo XC60 sold, 10th on the list.
And for those who don’t think there’s a viable market for prestige saloons, the 11th best selling car in Sweden was the Audi A4. The 13th best was the BMW 3-series.
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The Saab 9-3 was only 14th on the list of diesel cars sold, with 72 diesel 9-3s finding homes during February.
The Saab 9-3 BioPower retains second place on the ‘green’ sales list, however, with 326 units sold. With those two totals, that means there were just 36 Saab 9-3s sold that weren’t diesels or BioPower.
The Saab 9-5 BioPower is 5th on the ‘green’ list.
There were no Cadillac BLS Flexfuel vehicles sold during February.
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All of this just goes to underline how important it is for a new owner to step forward for Saab as soon as possible. Stability and support are going to go along way to turning these numbers around.
Some positive press will help, too, and perhaps the Geneva show will provide some of that, if Swedish press tests of the Saab 9-3x are anything to go by. That and some gaffa tape on some certain mouths.

2009 Saab 9-5 Griffin – Sweden

I covered this in snippets last night, but have just received some more information about the 2009 Saab 9-5. Bottom Line: If you live in Sweden and want a 260hp Saab 9-5 – get in quick.
Please bear in mind that this is just for the Swedish market at the moment and may not be the case for other markets, but one of the headlines for 2009 is that the 260hp engine variant, and the Aero badge, are not options in Sweden for 2009. If you want a Saab 9-5 Aero with a 260hp engine, it looks like you’ll have to sift through 2008 model stocks
The Saab 9-5 will only be available in a special “Griffin Edition” and will come in two levels of trim only – Linear and Vector (with a sports variant available). The details I’ve received so far are as follows:

First week of November (week 45) Saab will start to manufacture an “enhanced” version of the Saab 9-5. It will be named Griffin.
The Griffin model has gone through a few careful design updates and it will have additional standard
equipment.
The Saab 9-5 will be available in two different versions, Linear Griffin and Vector Griffin. The Griffin models will be open for order 1st of October. And will replace all existing 9-5 models.
Exterior changes:
* Aero rear bumper including spoiler.
* The finish on the metallic frames on the headlight grill will be more like the 9-3 (not so shiny)
* New contrasting seams on handbrake and gear stick
* SPA (parking sensors standard)
* Front foglights standard
* Linear Griffin will have tinted metallic inserts on doors etc.
* On Griffin Vector Bi-xenon is standard, rain sensor, ALU63 rim (Aero MY08).
You canʼt order anymore Aeros, no 2.3t biopower as an Aero model, and there’s no 260hp engine. The following engine options are available for both the Linear and Vector trim levels.
2.0t (150hp)
2.0t BioPower (180hp)
2.3t BioPOwer (210hp)
1.9 TiD (150hp)
1.9 TiD HP (175hp)
Prices will range from 239,900 skr for the 2.0t Linear Griffin sedan and top out at 296,900 skr for the 1.9 TiD HP SportCombi. The full range and prices are as follows. Click to enlarge:


The seat you see is the new standard seat for vector griffin, itʼs available in black with beige accent, black with grey accent and beige with black accent.



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