Comeback Stories and Turning Points

To say Saab has taken a severe beating in the last few months is a gross understatement. Many consumers already think the brand was killed years ago. But sometimes when problems seem insurmountable, when everyone else gives up hope and turns their back and moves on, something incredible happens. Many of you know I love the sports analogies here, and I’m pulling out an old but classic one here again that has a personal connection.

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